
Marketing Executive
4 days ago
Job Description – Marketing Executive
Position: Marketing Executive
Location: Ahmedabad, Gujarat
Department: Marketing
About Biometa Polypack
Biometa Polypack is a CPCB-approved manufacturer of 100% compostable bags and sustainable outer packaging solutions. From grocery and garbage bags to protective wraps for electronics and industrial applications, we provide eco-friendly alternatives to plastic and paper packaging.
Role Overview
We are looking for a dynamic and result-oriented Marketing Executive to join our team. This role is perfect for someone who thrives in a startup environment, enjoys multitasking, and can take ownership of marketing activities — from lead generation to content creation and campaign execution.
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Key Responsibilities
Lead Generation & Outreach
• Make cold calls, send follow-up emails, and schedule meetings with potential clients.
• Maintain and grow lead database with accurate information and segmentation.
• Research target industries and identify new prospects.
Content & Campaigns
• Write engaging blogs, LinkedIn posts, email newsletters, and product content to enhance brand presence.
• Generate creative ideas for marketing campaigns, events, and promotions.
• Collaborate with the design team (or external partners) for visual content.
Database & Reporting
• Maintain marketing data in CRM/Excel and track performance metrics.
• Prepare weekly and monthly reports on lead status, campaign performance, and conversions.
Brand Building & Events
• Support the planning and execution of industry events, expos, and product campaigns.
• Suggest innovative ways to boost visibility and improve client engagement.
Cross-Functional Collaboration
• Coordinate with sales, operations, and product teams to ensure marketing efforts align with business goals.
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Required Skills & Competencies
• Excellent communication (verbal & written) and presentation skills.
• Strong ability to generate and nurture leads through calls, emails, and follow-ups.
• Basic knowledge of digital marketing, social media, and campaign management.
• Creative thinker with attention to detail and willingness to experiment.
• Good organizational skills with ability to maintain clean data and reports.
• Ability to work independently, take initiative, and thrive in a startup culture.
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Qualifications
• Bachelor's degree in Marketing, Communications, or related field.
• 0–3 years of experience in marketing, lead generation, or similar role (freshers with excellent communication skills are welcome).
• Familiarity with CRM tools, MS Excel/Google Sheets, and basic digital marketing concepts preferred
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