Google & Facebook Ads Expert
2 weeks ago
Performance Marketing Specialist – Google & Facebook Ads
Location: Remote / India
Job Type: Full-time / Contract
Experience: 2–5 years
About the Role
We're hiring a Performance Marketing Specialist with strong hands-on experience in Google Ads and Meta (Facebook & Instagram) Ads. You'll be responsible for planning, launching, optimizing, and scaling paid ad campaigns focused on sales, leads, and ROAS, not vanity metrics.
This role is ideal for someone who understands funnels, creatives, tracking, and data-driven optimization.
Responsibilities
- Plan, launch, and manage Google Ads (Search, Display, YouTube)
- Manage Meta Ads (Facebook & Instagram) campaigns
- Optimize campaigns for ROAS, CPA, CTR, and conversions
- Perform audience research and targeting strategy
- A/B test ad creatives, copy, and landing pages
- Monitor daily spend, performance, and scaling opportunities
- Set up and manage conversion tracking (Pixel, GA4, GTM)
- Analyze performance and provide clear reports & insights
Required Skills
- Proven experience with Google Ads & Meta Ads
- Strong understanding of performance marketing metrics
- Experience running conversion-focused campaigns
- Knowledge of Pixel, GA4, and basic tracking setup
- Ability to analyze data and make optimization decisions
- Experience working with landing pages and funnels
Good to Have
- Experience in eCommerce, SaaS, or affiliate marketing
- TikTok Ads or other paid channels experience
- Copywriting and creative strategy skills
- CRO and landing page optimization knowledge
What We're Looking For
- Results-driven and analytical mindset
- Comfortable managing budgets and scaling campaigns
- Clear communicator who can explain performance insights
- Someone who tests, learns, and iterates continuously
Compensation
Competitive salary based on experience and performance.
How to Apply
Please include:
- Brief summary of your experience
- Platforms you've managed (Google / Meta / others)
- Example results or case studies (preferred)
Job Types: Full-time, Permanent
Pay: ₹30, ₹60,000.00 per month
Benefits:
- Flexible schedule
- Work from home
Work Location: Remote
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