Performance Marketer Job in Indore at Boltx Ecommerce Private Limited
2 weeks ago
Key responsibilities:
- Plan, execute, and optimize paid campaigns across Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube, and Shopping).
 - Conduct keyword research, audience targeting, and competitor analysis to maximize campaign ROI.
 - Develop, test, and iterate on ad creatives and copy in collaboration with the design/content team.
 - Monitor and analyze campaign performance daily, adjusting bids, budgets, and targeting to ensure efficiency.
 - Track performance KPIs including CTR, CPC, CPM, ROAS, CAC, and conversions.
 - Manage campaign budgets and ensure optimal allocation of spend across platforms.
 - Create detailed weekly and monthly performance reports with insights and recommendations.
 - Implement A/B testing frameworks to validate new strategies.
 - Stay updated with platform changes, new features, and industry trends to maintain a competitive edge.
 - Collaborate with sales and product teams to align campaigns with overall business goals.
 
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