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Meta Ads Specialist

2 weeks ago

Mumbai, Maharashtra, India Spocket Full time ₹ 15,00,000 - ₹ 20,00,000 per year

Spocket is revolutionizing the world of eCommerce as we know it today. Because of Spocket, a mom from the United Kingdom, or a teacher from Saudi Arabia can start their own businesses with our platform.

At Spocket, we are on a mission to empower millions of online entrepreneurs. This is why we wake up every day. Today, Spocket enables over 100,000+ entrepreneurs across five continents to launch and scale their online stores.

On the outside, we're building something life-changing for entrepreneurs. Helping them achieve their goals is why we're all here. Changing an entire industry isn't always a straight path forward, but it's an experience unlike anything else.

On the inside, we are a fun and passionate group of people striving to build a world-class culture of freedom, full-ownership and responsibility.

As a Meta Ads Specialist, you will be responsible for developing and executing effective paid media strategies to drive customer acquisition, increase revenue, and optimize return on investment (ROI).

You're excited about the role because you will…

  • Develop, execute, and manage full-funnel Meta Ads campaigns, including prospecting, retargeting, and retention strategies

  • Own the end-to-end setup of campaigns: objective selection, audience segmentation, creative mapping, budget allocation, and performance tracking.

  • Lead daily, weekly, and monthly optimization efforts to improve CPA, ROAS, CTR, CVR, and AOV using a structured and data-driven approach.

  • Partner with the creative team to analyze and iterate on ad creative performance (headlines, thumbnails, hooks, offers, and motion) with clear testing hypotheses.

  • Identify and scale high-performing audiences, placements, and creative formats across international markets with a strong focus on North American regions.

  • Build and maintain granular reports and dashboards to inform internal teams and leadership of channel performance, insights, and next steps.

  • Stay on top of Meta Ads platform updates, privacy changes (e.g., iOS14+), and industry trends to adapt our strategy proactively.

We're excited to have you because you have these skills…

  • 5+ years of hands-on experience managing performance-driven Meta Ads campaigns with significant budget responsibility (ideally $100K+/month).

  • Proven track record of scaling Meta Ads accounts profitably across various funnel stages.

  • Strong understanding of conversion-focused ad structure, bidding strategies, attribution models, and tracking tools (e.g., Meta Events Manager, GA4, Triple Whale, etc.).

  • Expertise in creative diagnostics. Able to break down ad fatigue, thumb-stop ratio, hook rates, CTR, and engagement to guide future asset production.

  • Exceptional analytical skills and proficiency with tools like Excel, Looker Studio, or custom dashboards.

  • Comfortable in a fast-paced, test-and-learn environment where performance is the north star.

  • Detail-oriented with a focus on accuracy and precision in campaign setup, monitoring, and reporting.

  • Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment.

  • Knowledge of scaling businesses using Reddit.

  • Experience in running campaigns for North American regions would be a plus.

You're excited about joining Spocket because...

  • This is a unique opportunity to join a rapidly growing technology startup and taking care of our team on this journey is a priority.

  • We have curated a mission-driven workplace in which we believe in a positive and supportive team.

  • We offer all teammates the opportunity to provide insights on strategy and improve processes across the business.

  • You are eager to learn more about the fast-growing e-commerce industry.

If this sounds like a great fit for you, please apply now