Social Media Specialist

2 weeks ago

Dumas Surat Gujarat, India Let's Funjoy Adventure Pvt Ltd Full time ₹ 2,50,000 - ₹ 3,00,000 per year

Position: Social Media Specialist

Location: Surat, Gujarat

Department: Marketing & Branding

Reports to: Marketing Manager / Head of Marketing

Role Overview:

The Social Media Specialist will be responsible for developing, implementing, and managing the company's social media strategy to enhance brand awareness, drive customer engagement, and support lead generation. He/She will handle social media operations specifically for Mumbai and Bharuch centres, ensuring alignment with overall brand guidelines.

Key Responsibilities:

  • Plan, create, and publish engaging content across multiple platforms (Instagram, Facebook, LinkedIn, YouTube, etc.).
  • Develop monthly social media calendars tailored for Mumbai & Bharuch centres.
  • Monitor and manage community engagement (comments, DMs, queries, reviews).
  • Coordinate with centre managers and staff for event highlights, promotions, and local updates.
  • Design creatives, reels, and stories with the help of the design/creative team.
  • Track performance metrics (engagement, reach, followers, ROI) and prepare monthly reports.
  • Run paid promotions/ads when required and monitor results.
  • Stay updated with the latest social media trends, tools, and competitor activities.
  • Support overall brand campaigns, product launches, and centre-specific events.
  • Collaborate with HR/Operations for internal branding and employee engagement posts.

Key Skills & Competencies:

  • Strong understanding of major social media platforms and their algorithms.
  • Creative storytelling, content writing, and copywriting skills.
  • Basic knowledge of Canva/Photoshop/Video editing tools (preferred).
  • Ability to analyze data and prepare performance reports.
  • Excellent communication and coordination skills.
  • Knowledge of running paid campaigns (Meta Ads, Google Ads preferred).
  • Ability to handle multiple centres and time-sensitive tasks.

Qualification & Experience:

  • Bachelor's degree in Marketing, Mass Communication, or related field.
  • 1–3 years of proven experience in social media management.
  • Experience in handling multiple locations/brands will be an added advantage.

Job Type: Full-time

Pay: ₹25, ₹30,000.00 per month

Work Location: In person

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