Sr. SEO Analyst

2 weeks ago

Kazhakoottam Thiruvananthapuram Kerala, India CRANTIA TECHNOLOGIES Full time ₹ 1,04,000 - ₹ 1,30,878 per year

An SEO Specialist is responsible for optimizing online content to improve its visibility and ranking on search engine results pages. This involves keyword research, on-page and off-page optimization, and staying updated on search engine algorithms to enhance website performance and increase organic traffic.

Keyword Research:

  • Conduct thorough keyword research to identify relevant and high-traffic keywords.
  • Analyze keyword competitiveness and trends to inform content strategy.

On-Page Optimization:

  • Optimize website content, meta tags, headers, and other on-page elements to align with targeted keywords.
  • Ensure proper use of HTML tags and other elements for search engine compatibility.
  • Improve the overall user experience and site performance.

Content Creation and Optimization:

  • Collaborate with content creators to develop SEO-friendly content that aligns with the keyword strategy.
  • Optimize existing content for better search engine visibility.
  • Implement best practices for content structure, readability, and engagement.

Technical SEO:

  • Conduct regular website audits to identify technical issues affecting SEO performance.
  • Address crawl errors, broken links, and other technical issues.
  • Implement structured data markup and other technical optimizations.

Link Building:

  • Develop and execute link-building strategies to acquire high-quality, relevant backlinks.
  • Monitor and disavow toxic backlinks to maintain a healthy link profile.

Analytics and Reporting:

  • Use tools such as Google Analytics, Google Search Console, and SEO software to monitor website performance.
  • Generate regular reports on key SEO metrics and provide insights for improvement.

Stay Updated on Industry Trends:

  • Keep abreast of industry changes, search engine algorithms, and best practices.
  • Implement new strategies and techniques to adapt to evolving search engine algorithms.

Collaboration:

  • Work closely with marketing, content, and web development teams to align SEO strategies with overall business goals.
  • Provide SEO guidance and recommendations to cross-functional teams.

Qualifications:

Proven experience as an SEO Specialist or similar role.

In-depth knowledge of SEO tools, techniques, and best practices.

Familiarity with web analytics tools (e.g., Google Analytics).

Strong analytical and problem-solving skills.

Excellent communication and collaboration skills.

Up-to-date with the latest trends and changes in SEO.

Experience

3 to 4+ years Working Experience in same field.

Job Type: Full-time

Education:

  • Bachelor's (Preferred)

Experience:

  • SEO: 3 years (Preferred)
  • total work: 3 years (Preferred)

Work Location: In person

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