
Sr. SEO Executive
6 days ago
An SEO Specialist is responsible for optimizing online content to improve its visibility and ranking on search engine results pages. This involves keyword research, on-page and off-page optimization, and staying updated on search engine algorithms to enhance website performance and increase organic traffic.
Keyword Research:
- Conduct thorough keyword research to identify relevant and high-traffic keywords.
- Analyze keyword competitiveness and trends to inform content strategy.
On-Page Optimization:
- Optimize website content, meta tags, headers, and other on-page elements to align with targeted keywords.
- Ensure proper use of HTML tags and other elements for search engine compatibility.
- Improve the overall user experience and site performance.
Content Creation and Optimization:
- Collaborate with content creators to develop SEO-friendly content that aligns with the keyword strategy.
- Optimize existing content for better search engine visibility.
- Implement best practices for content structure, readability, and engagement.
Technical SEO:
- Conduct regular website audits to identify technical issues affecting SEO performance.
- Address crawl errors, broken links, and other technical issues.
- Implement structured data markup and other technical optimizations.
Link Building:
- Develop and execute link-building strategies to acquire high-quality, relevant backlinks.
- Monitor and disavow toxic backlinks to maintain a healthy link profile.
Analytics and Reporting:
- Use tools such as Google Analytics, Google Search Console, and SEO software to monitor website performance.
- Generate regular reports on key SEO metrics and provide insights for improvement.
Stay Updated on Industry Trends:
- Keep abreast of industry changes, search engine algorithms, and best practices.
- Implement new strategies and techniques to adapt to evolving search engine algorithms.
Collaboration:
- Work closely with marketing, content, and web development teams to align SEO strategies with overall business goals.
- Provide SEO guidance and recommendations to cross-functional teams.
Qualifications:
Proven experience as an SEO Specialist or similar role.
In-depth knowledge of SEO tools, techniques, and best practices.
Familiarity with web analytics tools (e.g., Google Analytics).
Strong analytical and problem-solving skills.
Excellent communication and collaboration skills.
Up-to-date with the latest trends and changes in SEO.
Experience
3+ years Working Experience in same field.
Job Types: Full-time, Permanent
Education:
- Bachelor's (Preferred)
Experience:
- SEO: 2 years (Preferred)
Work Location: In person
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