Search Engine Optimization Manager

Job summary

The SEO Manager (SEOM) is accountable for overseeing a team of SEO professionals and the execution of robust SEO strategies, ensuring the seamless delivery of high-quality services to our clients. Collaborating closely with Digital Operations Manager (DOM), Digital Account Managers (DAMs) and other SEO Managers (SEOMs), you will strategize, implement, and optimize SEO plans, while providing detailed performance reports. Your role involves proactive communication with internal teams and DAMs to address queries, mitigate risks, and identify growth opportunities.

• Team Management: Lead and manage a team of SEO professionals, ensuring high levels of productivity, quality of work, and goal achievement. Act as the primary point of contact for the SEO Team. Regularly gather feedback from team members to gauge satisfaction levels and address any concerns, focusing on improving individual and collective performance over time. Identify potential successors within the SEO team and develop their skills through mentorship and training programs, ensuring continuity and growth within the team.
• Team Morale: Measure and promote team motivation, enthusiasm, and morale through effective communication, recognition of achievements, and fostering a supportive work culture.
• Project Execution: Oversee the implementation of SEO strategies, including on-page and off-page optimization, content development, and technical SEO. Utilize project management tools such as Zoho Projects to streamline workflows and ensure efficient project execution.
• Quality Assurance: Ensure all SEO deliverables meet high-quality standards and are delivered on time.
• Performance Monitoring: Conduct regular performance reviews, track key SEO metrics, and provide detailed reports to DAMs. Regular review and analysis of team performance metrics to identify areas for improvement. Maintaining track in visualising the data on total requests worked adhering SLA. Maintain communication through Zoho Cliq to stay updated on project statuses and team activities.
• Risk Management: Identify potential risks and implement effective mitigation strategies.
• Stakeholder Communication: Maintain effective communication with internal teams, including MoMs, scheduling meetings, and follow-ups. Utilize Zoho Cliq for real-time communication and collaboration with stakeholders.
• Client Meetings: Participate in monthly client calls/meetings to discuss project performance, activities, and action plans.
• Escalation Management: Promptly address and resolve client and internal team escalations.
• Critical Projects: Streamline and oversee critical projects to ensure successful delivery.
• Website Monitoring: Regularly identify and address client website issues to maintain optimal performance.
• Action Plan Review: Review and discuss action plans with the team, providing strategic input and feedback. Take proactive measures to ensure that the project is on track at all times.
• Task Management: Review completed and pending tasks biweekly, ensuring timely completion and taking responsibility for long-pending tasks.
• Monthly Review: Conduct monthly project performance reviews, guiding the team towards continuous improvement.
• Strategy and Growth: Suggest growth plans and strategies to take projects to the next level.
• PPT Preparation: Proofreading, fact-checking, and internal review of all PPTs prepared by SEO Team Leads before the client meeting.
• Project Load: Manage a portfolio of at least 30 client projects simultaneously, ensuring efficient resource allocation and project success.
• Escalation Management: Take prompt action to resolve client escalations. Ensure that issues are escalated to the appropriate levels within the organization for swift resolution and client satisfaction. Handle internal team member escalations effectively, ensuring all concerns are addressed promptly and professionally.
• Follow-up Communication: Rigorously follow up with all internal stakeholders to ensure SEO deliverables are completed within the agreed budget and timelines. Must respond in a timely manner to all internal stakeholder emails and Zoho Cliq messages.
• Collaboration: Collaborate with both internal and external stakeholders to ensure deliverables are completed within the agreed budget and timelines.
• Learning and Development: Take initiative in self-directed learning and development to stay updated with industry trends and best practices. Additionally, oversee and facilitate the learning and development of SEO Team Leads, SEO Project Leads, SEO Analysts, and SEO Executives, ensuring they receive training opportunities and stay abreast of emerging SEO techniques and technologies. Encourage a culture of knowledge sharing among team members, fostering collaboration and continuous learning within the SEO team.
• Ideas and Innovations: Proactively contribute innovative ideas for process improvement and solving clients' business problems. Additionally, provide proactive suggestions to clients, DAMs, and Senior Management to enhance service delivery, optimize strategies, and achieve client objectives.
• Feedback Management: Actively solicit feedback from Head of Digital Operations (HODO), Digital Operations Manager (DOM), Digital Account Manager(s) (DAMs), Web Development Manager (WDM), Team Lead - Design (TLD), Content Coordinator (CC) and Senior Leadership members to foster a culture of continuous improvement. Provide constructive feedback to team members to enhance their performance and professional development.
• Conflict Management: Effectively resolve conflicts within the team or with stakeholders, promoting a collaborative and productive work environment.
• Leave and Attrition Management: Monitor and manage team members' leave schedules to ensure adequate coverage and minimal disruption to project timelines. Implement strategies to mitigate attrition, and foster a supportive work environment.
• Adherence to Scope of Work: Ensure all projects and tasks are completed within the defined scope, maintaining high standards of quality and meeting client expectations. If any client requests work outside the defined scope, obtain approval from the Head of Digital Operations (HODO) or Senior Leadership Team members before proceeding with the additional work.
• Report Vetting: Ensure all reports, data, and details shared with Digital Account Manager(s) (DAMs) are vetted for accuracy and quality.
• Meeting Preparation:

Prepare thoroughly for all internal meetings and promptly send out the MoM.
- Client Retention and Satisfaction: Ensure clients are retained, satisfied, and happy with the services offered. Play a crucial role in renewing contracts and extending the customer lifetime value.
- Success Measurement: The success of the SEO Manager (SEOM) is intricately tied to the overall success and performance of their team. By fostering a culture of excellence, continuous improvement, and effective collaboration, the SEOM ensures that each team member contributes effectively towards achieving collective goals and delivering exceptional results to clients.
- Ad hoc Tasks: Willingly undertake any other tasks as assigned by the Head of Digital Operations (HODO) or Digital Operations Manager (DOM) or Senior Management to support overall team objectives.

You are the right fit, if you have

• Professional Experience: Minimum of 7+ years of professional experience in SEO or digital marketing roles, with a demonstrated track record of success in managing SEO campaigns and teams.
• Communication Skills: Excellent written and verbal communication skills, including professional email communication.
• Presentation Skills: Strong ability to prepare and deliver presentations for client updates and performance reviews.
• SEO Expertise: In-depth knowledge of SEO best practices, tools, and techniques, including keyword research, on-page and off-page optimization, link building, and technical SEO to analyze performance metrics and drive data-driven decisions.
• Analytical Skills: Proficiency in using SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz to analyze SEO data, identify trends, and make data-driven decisions.
• Leadership Skills: Proven ability to lead and manage a team, providing guidance and support to achieve goals.
• People Management: Experience in managing team relationships and ensuring satisfaction and retention.
• Project Management: Strong organizational skills and ability to manage multiple projects simultaneously using project management tools such as Zoho Projects or similar platforms.
• Problem-Solving Skills: Innovative thinking and ability to develop solutions for business problems, including process improvements and strategic planning.
• Adaptability: Flexibility to adapt to changing client needs and industry trends.
• Detail-Oriented: High attention to detail to ensure accuracy in reporting and monitoring project performance.
• Content Strategy: Understanding of content marketing strategies and ability to review content for SEO compliance.
• Link Building: Expertise in creating and executing effective link-building strategies to improve website authority and rankings.
• Performance Tracking: Ability to set up and monitor SEO performance metrics, including organic traffic, keyword rankings, and conversion rates.
• Local SEO: Experience with local SEO strategies and tools, including Google My Business and local citation building.
• Commitment to Learning: Dedication to continuous learning and professional development, staying updated with the latest SEO trends and algorithm changes.
• Innovation: Be innovative in providing solutions and process improvements to continuously enhance the effectiveness of digital marketing strategies.
• Preferred: Advanced SEO or digital marketing certifications (e.g., Google Analytics Individual Qualification, SEMrush Certification, HubSpot Content Marketing Certification).