 
						Social Media Executive
1 week ago
Job Title: Social Media Executive
Location: Cafe Fraby, Ernakulam
Experience Required: 5+ Years in Social Media Marketing
About Us
Cafe Fraby is a premium café brand known for its unique flavors, customer-friendly ambiance, and creative culinary experiences. We are looking for an experienced Social Media Executive to strengthen our brand presence and customer engagement across all digital platforms.
Key Responsibilities:
- Develop and execute social media strategies aligned with Cafe Fraby's marketing goals. 
- Manage and grow brand presence across platforms including Instagram, Facebook, Twitter (X), YouTube, and emerging channels. 
- Create engaging and visually appealing content (posts, reels, stories, videos, blogs) tailored to our café's theme and audience. 
- Plan and execute social media campaigns, collaborations, and influencer partnerships. 
- Monitor analytics and generate reports on engagement, reach, and conversions. 
- Engage with customers online, respond to queries, and maintain strong community interaction. 
- Coordinate with design, photography, and marketing teams for consistent brand messaging. 
- Stay updated with the latest social media trends, tools, and best practices in the F&B industry. 
Requirements:
- Bachelor's degree in Marketing, Communications, or related field. 
- Minimum 5 years of proven experience in social media management, preferably in F&B or hospitality. 
- Strong creative skills in content writing, visual storytelling, and campaign ideation. 
- Proficiency in social media management tools (Meta Business Suite, Hootsuite, Buffer, etc.). 
- Knowledge of paid advertising, SEO, and analytics. 
- Excellent communication and interpersonal skills. 
- Ability to work independently as well as in collaboration with cross-functional teams. 
Job Type: Full-time
Pay: From ₹20,000.00 per month
Work Location: In person
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