
Social Media Executive
4 days ago
Job Title: Social Media Executive
Location: Cafe Fraby, Ernakulam
Experience Required: 5+ Years in Social Media Marketing
About Us
Cafe Fraby is a premium café brand known for its unique flavors, customer-friendly ambiance, and creative culinary experiences. We are looking for an experienced Social Media Executive to strengthen our brand presence and customer engagement across all digital platforms.
Key Responsibilities:
Develop and execute social media strategies aligned with Cafe Fraby's marketing goals.
Manage and grow brand presence across platforms including Instagram, Facebook, Twitter (X), YouTube, and emerging channels.
Create engaging and visually appealing content (posts, reels, stories, videos, blogs) tailored to our café's theme and audience.
Plan and execute social media campaigns, collaborations, and influencer partnerships.
Monitor analytics and generate reports on engagement, reach, and conversions.
Engage with customers online, respond to queries, and maintain strong community interaction.
Coordinate with design, photography, and marketing teams for consistent brand messaging.
Stay updated with the latest social media trends, tools, and best practices in the F&B industry.
Requirements:
Bachelor's degree in Marketing, Communications, or related field.
Minimum 5 years of proven experience in social media management, preferably in F&B or hospitality.
Strong creative skills in content writing, visual storytelling, and campaign ideation.
Proficiency in social media management tools (Meta Business Suite, Hootsuite, Buffer, etc.).
Knowledge of paid advertising, SEO, and analytics.
Excellent communication and interpersonal skills.
Ability to work independently as well as in collaboration with cross-functional teams.
Job Type: Full-time
Pay: From ₹20,000.00 per month
Work Location: In person
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