Google Ads Specialist

2 days ago

Jaipur, Rajasthan, India VGL Group Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About VGL Group
Vaibhav Global Limited (VGL) is a leading
electronic retailer of jewelry and lifestyle products
. In FY , VGL reported a
turnover of ~$365 million
and employs
4,000+ people globally
, with
3,000+
based in Jaipur, India.

Multi-Channel Presence
VGL reaches a broad audience through its
TV, e-commerce, and digital retail platforms
:

  • Shop LC (USA) – Live broadcasts to 60M+ homes with a strong e-commerce presence.
  • TJC, UK – Reaches 27M+ homes through TV and digital platforms.
  • Shop LC Germany – Broadcasts to 40M+ homes, expanding VGL's European market presence.
  • Ideal World (UK) – Acquired in 2023, a leading UK teleshopping & digital sales platform.
  • Mindful Souls – Acquired in 2023, a fast-growing subscription-based e-commerce brand focused on spiritual and wellness products.

Social Impact & ESG Initiatives

  • Your Purchase Feeds… – VGL's flagship one-for-one meal program has provided 99M+ meals to schoolchildren in India, the US, and the UK.
  • Employee Volunteering – Encourages employees to donate two hours monthly for charitable activities.
  • Sustainability Commitment – Focused on renewable energy, waste reduction, and green initiatives.
  • IGBC Award Winner – Recognized for excellence in green built environments at its Jaipur SEZ unit.
  • Assigned a 'Combined ESG Rating 72 (Strong)' from ICRA ESG Ratings Limited

Talent & Culture

  • Humanocracy & Micro-Enterprises – VGL fosters a decentralized, empowered work culture, enabling small, agile teams to drive innovation and ownership.
  • Talent Density & Meritocracy – Prioritizing high-performance teams, rewarding talent, and a culture of excellence.
  • GPTW Certified – Recognized as a Great Place to Work across India, the US, the UK, and China.

Recognition & Achievements

  • Top Exporter Award – Honored by GJEPC for being India's largest exporter of silver and colored gemstones.
  • Operational Excellence – A strong track record in value-driven retail and customer-centric growth.

Job Title: Google Ads Specialist (E-commerce)
Key Responsibilities

  • Plan, execute, and optimize high-budget Google Ads campaigns.
  • Manage Shopping Ads, Search Ads, Performance Max, and Remarketing campaigns.
  • Ensure product feed optimization through Google Merchant Center.
  • Analyze campaign performance using Google Analytics/Northbeam and deliver actionable insights.
  • Monitor ROAS, CPC, CTR, and other KPIs to achieve performance goals.
  • Conduct A/B testing on ad copy, landing pages, and keywords to improve efficiency.
  • Stay updated on Google Ads algorithm updates, e-commerce trends, and emerging ad strategies.
  • Create and present performance reports with clear, data-driven recommendations.

Requirements

  • Minimum 2 years' experience in Google Ads, with at least 6 months in e-commerce verticals.
  • Strong knowledge of Google Merchant Center, Google Analytics, and Google Tag Manager (mandatory).
  • Hands-on experience with Google Ads Editor and Bing Ads.
  • Proven track record of delivering ROAS-driven results.
  • Strong analytical and data interpretation skills.
  • Excellent communication skills for collaboration and reporting.
  • Proficiency in Excel for data analysis and reporting.
  • Prior experience in feed optimization.
  • Understanding of customer journey mapping in e-commerce.

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