Senior Manager

2 days ago

Mumbai, Maharashtra, India 4cbf5985-969b-4d88-85bf-cca2c568c308 Full time ₹ 15,00,000 - ₹ 60,00,000 per year

Experience Required

8-12

Location

Mumbai

Role Type

Full Time

Responsibilities

  • Define and maintain a compelling brand identity and positioning that resonates with the target audience and remains consistent across all marketing channels and touchpoints.
  • Oversee the creation of impactful marketing content, collateral, and presentations.
  • Develop, execute, and manage multi-channel marketing campaigns including digital marketing, PPC, SEM, content marketing, social media, email marketing, PR, events, webinars, and more.
  • Lead the overall marketing strategy including branding, positioning, messaging, and go-to-market plans aligned with company growth and market positioning.
  • Be MQL-driven and budget-driven with strong expertise in lead generation, nurturing, demand generation campaigns, SEO/SEM strategies, and conversion optimization.
  • Adopt a process-driven approach: plan, budget, report, analyse, and improve.
  • Hire, guide, and manage a high-performing marketing team, ensuring optimal resource allocation and measurable ROI.
  • Maintain a clean, organized, and properly updated CRM.
  • Ensure the company website runs smoothly, remains updated, and supports ongoing campaigns.
  • Collaborate closely with sales to align marketing and sales objectives, optimize lead handoff, and enhance sales enablement materials.
  • Understand and build ICPs and customer personas for software and SaaS business models.
  • Analyse market trends, competitive landscape, and customer insights to refine marketing strategies.
  • Drive thought-leadership initiatives such as whitepapers, industry reports, and speaking opportunities.
  • Collaborate with external agencies, partners, and vendors to strengthen marketing efforts.
  • Stay updated on industry trends, technologies, and best practices to maintain a competitive edge.
  • Build strategic partnerships and alliances with industry stakeholders, influencers, and organizations to enhance visibility and expand reach.

Qualifications

  • 7+ years of experience in senior B2B marketing roles in the software industry, preferably SaaS.
  • Proven ability to drive successful marketing strategies and campaigns with measurable ROI in a tech/SaaS environment.
  • Strong leadership experience managing and mentoring marketing teams.
  • Demonstrated experience in demand-generation campaigns to drive acquisition, engagement, and retention.
  • Expertise in SEO, SEM, PPC, and conversion optimization to generate and nurture qualified leads.
  • Experience leading content teams, including strategy and execution.
  • Experience managing participation in industry events.
  • Strong capability in monitoring and reporting on marketing performance metrics and KPIs.
  • Excellent project management skills with the ability to handle multiple initiatives.
  • Data-driven decision-making mindset with strong analytical abilities.
  • Proficiency in marketing automation platforms such as Zoho and HubSpot.
  • Experience in partnership development and high-level analyst interactions.
  • Strong background in conducting market research and competitor analysis to identify opportunities and risks.
  • Existing vendor network for marketing requirements such as film production, merchandise, and events.
  • Exceptional communication and presentation skills.
  • Strong organizational skills with high attention to detail.
  • Updated knowledge of SaaS and technology industry trends.

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