AI Engineer- Ad Tech
2 days ago
Key Responsibilities:
- Design, develop, and deploy AI and machine learning models for ad performance optimization, lead scoring, and customer segmentation.
- Implement predictive analytics to improve targeting, bidding strategies, and ROI tracking in marketing campaigns.
- Build recommendation engines and personalization systems for ads and content delivery.
- Collaborate with marketing and product teams to translate business goals into AI-powered solutions.
- Automate workflows for campaign management, A/B testing, and audience insights.
- Utilize NLP models for ad copy generation, sentiment analysis, and creative testing.
- Work with data teams to collect, clean, and analyze marketing datasets.
- Stay updated with the latest in AI/ML, AdTech, and MarTech innovations.
Required Skills & Qualifications:
- Bachelor's or Master's degree in Computer Science, Artificial Intelligence, Data Science, or related field.(1-2 Years of Experience)
- Strong programming skills in Python, with experience using TensorFlow, PyTorch, or Scikit-learn.
- Experience with data pipelines, API integration, and cloud platforms (AWS, GCP, Azure).
- Solid understanding of digital marketing metrics (CTR, CPA, ROAS, etc.).
- Familiarity with ad platforms APIs (Meta Ads, Google Ads, LinkedIn Ads) or marketing automation tools (HubSpot, Marketo).
- Ability to develop predictive and prescriptive models for campaign optimization.
Preferred Qualifications:
- Experience working in AdTech, MarTech, or performance marketing environments.
- Understanding of programmatic advertising and data-driven media buying.
- Familiarity with generative AI tools for ad creative generation or dynamic content optimization.
- Knowledge of SQL, BigQuery, and data visualization tools (Tableau, Power BI).
Soft Skills:
- Analytical thinker with strong problem-solving ability.
- Excellent communication and collaboration skills.
- Ability to work cross-functionally with marketing, data, and product teams.
- Curious, experimental, and innovation-driven mindset.
Job Type: Full-time
Pay: ₹40, ₹80,000.00 per month
Work Location: Remote
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