AI Engineer- Ad Tech

1 day ago

Remote, India HRL Infotech Full time ₹ 9,60,000 - ₹ 12,00,000 per year

Key Responsibilities:

  • Design, develop, and deploy AI and machine learning models for ad performance optimization, lead scoring, and customer segmentation.
  • Implement predictive analytics to improve targeting, bidding strategies, and ROI tracking in marketing campaigns.
  • Build recommendation engines and personalization systems for ads and content delivery.
  • Collaborate with marketing and product teams to translate business goals into AI-powered solutions.
  • Automate workflows for campaign management, A/B testing, and audience insights.
  • Utilize NLP models for ad copy generation, sentiment analysis, and creative testing.
  • Work with data teams to collect, clean, and analyze marketing datasets.
  • Stay updated with the latest in AI/ML, AdTech, and MarTech innovations.

Required Skills & Qualifications:

  • Bachelor's or Master's degree in Computer Science, Artificial Intelligence, Data Science, or related field.(1-2 Years of Experience)
  • Strong programming skills in Python, with experience using TensorFlow, PyTorch, or Scikit-learn.
  • Experience with data pipelines, API integration, and cloud platforms (AWS, GCP, Azure).
  • Solid understanding of digital marketing metrics (CTR, CPA, ROAS, etc.).
  • Familiarity with ad platforms APIs (Meta Ads, Google Ads, LinkedIn Ads) or marketing automation tools (HubSpot, Marketo).
  • Ability to develop predictive and prescriptive models for campaign optimization.

Preferred Qualifications:

  • Experience working in AdTech, MarTech, or performance marketing environments.
  • Understanding of programmatic advertising and data-driven media buying.
  • Familiarity with generative AI tools for ad creative generation or dynamic content optimization.
  • Knowledge of SQL, BigQuery, and data visualization tools (Tableau, Power BI).

Soft Skills:

  • Analytical thinker with strong problem-solving ability.
  • Excellent communication and collaboration skills.
  • Ability to work cross-functionally with marketing, data, and product teams.
  • Curious, experimental, and innovation-driven mindset.

Job Type: Full-time

Pay: ₹40, ₹80,000.00 per month

Work Location: Remote

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