Site Merchandiser Category

About Us
As a Fortune 50 company with more than 400,000 team members worldwide, Target is an iconic brand and one of America's leading retailers.

Working at Target means the opportunity to help all families discover the joy of everyday life. Caring for our communities is woven into who we are, and we invest in the places we collectively live, work and play. We prioritize relationships, fuel and develop talent by creating growth opportunities, and succeed as one Target team. At our core, our purpose is ingrained in who we are, what we value, and how we work. It's how we care, grow, and win together.

Digital Strategy & Platform
Right along with Target's distinctive retail brand, we are constantly improving and innovating our digital shopping experience. Are you ready to excel in the fast-changing retail environment? Are you a customer service enthusiast who's curious about the guest and can see the shopping journey through their eyes? Then you'll have success on the Digital Strategy & Platform team, whose goal is to offer guests a seamless online shopping experience across our platforms—including and the store network's fulfillment capabilities. Here, you'll collaborate to create and implement the digital strategies that enrich the online experience through the right mix of personalization, simplicity and intuitiveness. Your ideas will support Target in complementing the beloved in-store shopping interaction with a convenient, reliable and instantly gratifying digital experience.

The Site Merchandising Category Refresh team is focused on conducting in-depth category analyses to uncover growth opportunities and enhance the digital shopping experience. This team leverages data-driven insights to provide strategic recommendations, ensuring that category updates are aligned with business objectives and guest expectations. This team utilizes advanced data analytics and market research to create personalized and immersive shopping experiences. The Category Refresh team is committed to driving sustainable growth for Target and ensuring that guests have a convenient, intuitive, and satisfying digital shopping journey.

As a
Site Merchandiser, Category
your primary function will be to help optimize end-to-end category-specific e-commerce experiences through core digital merchandising tactics, monitor key performance metrics, support strategic initiatives aimed at enhancing the digital shopping experience and drive category performance through timely category refreshes using data-driven insights. You will work closely with the category team and help to identify opportunities to optimize product assortment presentation and site experience to maximize guest engagement and sales.

Core Responsibilities

• Category Refresh Execution: Support comprehensive eCommerce category refreshes by executing assortment and site optimization strategy.
• Consumer Insights: Ability to understand consumer funnel analysis, apply guest demographics data, and analyze behavioral trends to improve site experience. Use customer journey mapping to identify optimization opportunities and recommend A/B testing strategies to validate improvements.
• Know The Guest: Provide actionable insights by analyzing consumer behavior, site metrics, and demographic trends to enhance user experience.
• Site Experience Management: Identify opportunities to optimize site merchandising strategies focusing on conversion, findability, maximizing guest engagement, and frictionless shopping.
• Operational Excellence: Streamline & document processes, manage project timelines, and resolve operational challenges to improve task execution and efficiency.
• Analytics: Dig into Key Performance Indicators (KPIs) across all devices and platforms, guest behavior, market trends, and competitive insights to uncover opportunities and drive action across key pain areas in the digital guest journey.
• Cross-Functional Partnership: Collaborate effectively with stakeholders, communicate insights clearly to ensure timely execution of action items as aligned during cross-functional meetings (Key stakeholders: Category Site Merchandising, Digital Product Content, Item, Taxonomy, Digital Product).

Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

About You

• Bachelor's degree mandatory (MBA preferred)
• 3+ years of e-commerce or Customer insights experience (Site Merchandising, Digital Marketing, UX, etc.)
• Analytical Skills: Strong analytical skills to gather, analyze, and interpret data from multiple tools and systems.
• Effective Communication: Strong written and verbal communication skills to summarize findings & share timely updates with stakeholders.
• Problem-Solving: Capability to identify opportunities for improvement based on data analysis and flag the same to relevant stakeholders.
• Collaboration: Establish strong relationships across both functional and category peer groups. Develop understanding of digital AOEs to help influence site merchandising strategy across the funnel.
• Attention to Detail: Keen eye for detail to ensure accuracy in data analysis and reporting, with a focus on identifying actionable insights.
• Accountability: Have a high level of accountability & initiative towards both day-to-day outcomes as well as business goals.
• Data & Technical Skills: Proficiency with tools like DOMO, Adobe Analytics, and basic SQL queries (not mandatory).
• Site Optimization: Monitor key site metrics (e.g., traffic, bounce rates), troubleshoot performance issues, and recommend strategies to optimize search, browse, SEO, product recommendation, etc.
• Research and Market Analysis: Support analysis of category and product performance using site analytics tools. Ability to understand market research reports, conduct competitor analysis to draw consumer behavior insights to inform category strategies.