Digital Marketing Executive

2 weeks ago

Ahmedabad, Gujarat, India Easy Pay Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Job description

Job Title: Digital Marketing Executive

Location: Ahmedabad

Company: Easy Pay Limited

Experience: 2 to 4 years

Employment Type: Full-time

About the Role

Easy Pay Limited is looking for a passionate and performance-driven Digital Marketing Executive to join our in-house marketing team . If you have 2–4 years of hands-on experience in SEO, paid campaigns, and digital content strategy, this is your opportunity to make a real impact in a growing fintech organization.

What You'll Do

  • SEO & AS
  • Improve organic visibility through on-page and off-page SEO
  • Optimize mobile app listings on Google Play and App Store
  • Conduct regular keyword research and technical audits
  • Performance Marketing
  • Plan and manage paid campaigns across Google Ads, Facebook, Instagram & YouTube
  • Focus on ROI, lead generation, and funnel optimization
  • Content & Social Media Strategy
  • Develop engaging website and blog content
  • Build and execute social media calendars and brand campaigns
  • Email, WhatsApp & SMS Marketing
  • Launch targeted outreach campaigns with performance tracking
  • In-App Engagement
  • Implement push notifications, in-app banners, and feature promotions
  • Analytics & Reporting
  • Monitor KPIs using Google Analytics, derive insights, and optimize strategies
  • Prepare monthly performance reports and present to key stakeholders
  • Cross-functional Collaboration
  • Work closely with internal designers, developers, and product teams

What We're Looking For

  • Experience: 2–4 years in digital marketing roles
  • Expertise in:
  • SEO, ASO, Google & Facebook Ads, Content Marketing, Social Media Management
  • Data analysis, campaign performance, CRO
  • Tools: Google Analytics, Google Ads, Meta Business Suite, Mailchimp, SEMrush, Ahrefs, WhatsApp Business API
  • Qualification: Bachelor's/Master's degree in Marketing, Digital Marketing, or a related field
  • Strong communication and creative thinking skills
  • Proven track record of improving digital performance metrics

Why Join Us?

At Easy Pay, you'll be part of a dynamic team shaping the future of digital payments. We offer a collaborative culture, fast-paced growth, and opportunities to make a real difference.

Apply Now: Send your resume to

Immediate Joiners Preferred

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