Deputy General Manager- Resource Mobilization

Job Title: General Manager & Deputy General Manager- Resource Mobilization (Retail)

Job Department: Resource Mobilization

Job Location: Delhi

Employment Type: Regular

Reporting to: CRMCO

Organization Overview:

Founded in 2004, by Poonam Bagai, herself a cancer survivor, CanKids KidsCan is a national NGO working

in India to address the needs of children with cancer and their families. CanKids is dedicated to driving

Change for Childhood Cancer in India with an ambitious goal to achieve Universal health coverage

through 100% Access2Care & 100% Financial Protection by 2030 aligned to the WHO GICC (Global

Initiative on Childhood Cancer) and Sustainable Development Goals, thereby securing the Rights to

health, education, childhood, pain-free and palliative care and the Right to be heard for all children with

cancer (0-19 years) in India.

CanKids is the only organization in India working at all levels - grassroots, district, state, and national- and

partnering and supporting hospitals, health authorities and professionals for the last 20 years to improve

the quality/standard of treatment, care, and other holistic support services. Through its 141 CanKids

Hospital Support Unit (CHSU) projects, CanKids ensures access to the best possible care for children with

cancer and their families.

We are a team of hard working, fun loving folks driven for impact and excellence in everything we do.

Please visit the official CanKids Website for further details.

Department Overview

The CanKids Resource Mobilization Department is responsible for identifying, vetting, and acquiring

the required resources for accomplishing organizational goals. The Dept. focuses on mobilizing funds,

supporters, media attention, and partners, while continuously working on refining the current

fundraising channels and activities to ensure long-term, flexible, and unrestricted resources for

CanKids.

Job Summary

The General Manager – RM (Retail) is responsible for leading the organization's individual and retail

donor strategy. This includes developing and executing large-scale donor acquisition and retention

campaigns, building a robust donor base, ensuring impactful donor engagement, and managing a team to

meet ambitious fundraising targets. The GM will serve as a key member of the leadership team of the RM

Department, reporting directly to the CRMCO.

Key Responsibilities:

1. Strategic Planning & Leadership

 Develop and execute an integrated multi-channel individual fundraising strategy.

 Set annual targets and strategic priorities for the retail vertical in line with organizational goals.

 Build and grow high-performance teams across campaign management, donor servicing, digital

fundraising, and field outreach.

1. Donor Acquisition & Campaign Management

 Conceptualize and lead nationwide fundraising campaigns (online and offline) to acquire new donors.

 Partner with external agencies, digital platforms, and corporates for cause-related marketing and

fundraising initiatives.

 Optimize donor conversion funnels through A/B testing, segmentation, and performance tracking.

1. Donor Retention & Experience

 Oversee donor stewardship programs to increase lifetime value and ensure consistent engagement.

 Implement donor journeys, including thank-you notes, impact reports, and personalized

communication.

 Use data analytics and CRM tools to measure donor satisfaction and improve retention rates.

1. Events & Community Fundraising

 Lead the planning and execution of flagship fundraising events and awareness campaigns (e.g., Giving

Tuesday, Cancer Awareness Month).

 Engage with schools, RWAs, and alumni networks to build grassroots donor networks.

 Facilitate volunteer-led fundraising and peer-to-peer initiatives.

1. Team Management & Capacity Building

 Manage a growing team of fundraising professionals, interns, and volunteers.

 Conduct regular training, performance reviews, and mentorship.

 Foster a culture of creativity, accountability, and results within the team.

1. Reporting & Compliance

 Monitor and report campaign performance and donor metrics to the CRMCO and Board.

 Ensure compliance with legal, ethical, and internal guidelines for fundraising and communication.

 Maintain up-to-date donor records and ensure data protection.

Fund-Raising Sources to Focus On:

 Individual Donors (Retail Giving)

 Online Campaigns (e.g., Giving Tuesday, Crowdfunding Platforms)

 Events and Community-Based Campaigns

 Alumni and Cause-Based Groups

Other Extended Duties

 Perform additional tasks as assigned by the Chief Resource Mobilization and Communication Officer

(CRMCO).

Required Qualifications and Experience

 Minimum 10 years of experience in fundraising, marketing, or sales with at least 3 years in a senior

leadership role in the social or corporate sector.

 Proven track record of raising funds from individual donors or consumer segments.

 Strong leadership, team management, and project execution skills.

 Excellent communication, storytelling, and presentation abilities.

 Knowledge of donor management systems (e.g., Salesforce, Razorpay, Give, iCharity).

 Passion for social causes, with an alignment to CanKids' mission and values.

Key Deliverables

1. Retail Fundraising Revenue – ₹15 Cr: Deliver ₹15 Crore in annual revenue from individual and retail

donor channels.

1. Donor Acquisition: Acquire a minimum of 15,000 new individual donors each year through targeted

campaigns.

1. Donor Retention: Retain at least 50% of existing donors through consistent engagement and

relationship management.

1. Campaign Execution: Plan and implement 4–6 major fundraising campaigns annually with defined

goals.

1. Team Leadership: Manage and guide the retail fundraising team to meet performance and delivery

targets.

1. Community Fundraising: Establish and activate at least 20 partnerships with schools, RWAs, and local

networks annually.

1. Data & CRM Management: Maintain accurate donor records and reports through robust CRM

systems.

*CanKids KidsCan is an equal opportunity employer. We are committed to building a diverse and inclusive

workplace where all individuals are welcomed and respected. We encourage applications from candidates of

all gender identities, sexual orientations, abilities, ethnicities, and socio-economic backgrounds to apply.