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Assistant CMI Manager
2 weeks ago
Job Title: Assistant CMI Manager - Beverages
Work Location: Mumbai HO
Scope: Beverages – Coffee, Green Tea, New Beverages Brands/Formats (Performance, Strategy & Innovation), India
Function/BU: Nutrition, CMI
Main Job Purpose:
CMI's mission is to provide inspiration and provocation to drive transformational growth. This means delivering insights, ideas, and impact in a world that is changing at an accelerating pace of change. As a member of the CMI team, you will be responsible for partnering with key stakeholders in the organization to drive these kinds of actions and growth.
Unilever is looking for a passionate Consumer Market Insights Manager who can help drive the Coffee & Non-Milk Tea business in India, partnering the Bru, Lipton, and any upcoming New Brand in Unilever's beverages portfolio. The essence of the role is to ensure consumer centricity in every aspect of the tea business.
Strong analytical/problem-solving skills, ability to deal with complexity, and business partnering are critical skills needed to succeed in this role.
Key Responsibilities:
- Lead all consumer research for our tea brands in India, ranging from performance to mix/communication testing, to ensure we win in the market
- Partner closely with the Beverages lead and Director of Nutrition on larger strategic pieces in Coffee, Green Tea & beverages space
- Anchor the future of the coffee & non-milk tea program in India in terms of white space identification and inspiring innovation
- Work with a multi-functional team across Marketing, Finance, CSP, R&D, and CTI teams
- Proactively identify pockets of growth and diagnose hotspots to drive incremental growth for all our tea brands in India
- Drive product love and immersion within the team. Deep involvement in product development and competition tracking to help our portfolio stay best in class
- Helping our brands stay ahead of the curve in terms of positioning and unlocking the next wave of winning communication.
- Be the SPOC for external research agencies, drive excellence and efficiency
- Look to bring in new/agile methodologies to keep CMI on the cutting edge
Key Interfaces:
- CMI – Global/Business Units/HIVE / PDC
- Marketing – Assistant Brand Managers, Brand Managers, Brand Directors, Brand Vice President
- Research and advertising agencies
- R&D, Consumer Technical Insight
- Coffee & Tea Finance Team
- Coffee & Tea CSP/CM Team
Skills/ Experience/ Qualifications:
- Ability to pull and decipher data to make cogent insights using start industry Panels like RMS, KWP will be preferred
- Role will involve substantial Brand Development & Communication Testing work, including strategic projects like qualitative Brand Equity, etc.
While prior experience is not necessary or expected, the candidate should be willing to learn Testing methodologies on Concept, Pack, Product, Proposition, Influencer Content Measurement & Testing, etc.
- Proven market research experience on either the client or agency side with key quantitative and qualitative techniques
- Able to analyse and tell a story with data/information from different sources
- Demonstrated strong ownership, collaboration, communication, and presentation skills
- Strong team player who can partner effectively with a cross-functional team
- Willingness and flexibility to offer full support to the brand team and CMI colleagues
