
Program Lead
1 week ago
This is a business leadership role—requiring strategic thinking, operational ownership, and a flair for premium positioning.
Key Responsibilities:
Program Launch & Brand Activation
Lead the go-to-market strategy for a flagship executive education offering
Craft the brand voice, messaging architecture, and positioning across platforms
Oversee development of high-end marketing assets including pitch decks, brochures, and digital
content
Sales & Stakeholder Engagement
Drive consultative sales to senior business leaders, CXOs and high-impact professionals
Represent the program in corporate boardrooms, HR forums, and strategic partnerships
Build and manage high-quality lead pipelines through targeted outreach and referrals
Program Delivery & Experience
Ensure seamless delivery across online and offline components such as residential immersions, live faculty sessions, and mentorship engagements
Liaise with academic institutions, guest faculty, coaches, and operations teams to uphold excellence
Serve as the primary relationship custodian for participants from enrolment through alumni engagement
Operational & Business Ownership
Track sales, feedback, and engagement metrics to ensure impact, ROI, and continuous program evolution
Work cross-functionally with creative, academic, and leadership teams
Recruit and manage support teams as the program scales
Requirements Qualifications:
MBA from a top-tier institution with 5–8 years of experience in executive education, consulting, premium brand management, or high-touch service industries
Strong storytelling, communication, and stakeholder management skills
High executive presence and maturity to engage a CXO audience
Entrepreneurial, self-driven, and comfortable owning a business vertical
Prior exposure to leadership programs, high-value clients, or institutional partnerships is a plus
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