Product Marketing Officer

2 weeks ago

Mumbai, Maharashtra, India Aliqan Services Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Key Responsibilities :

  • Manage GTM planning for new product modules and partner-specific releases
  • Set up campaign and merchant segment journeys to drive feature visibility and usage (MLCM programme)
  • Monitor campaign performance and analyse key metrics (MAU, feature adoption %, cross-sell %) to measure effectiveness and ROI
  • Collaborate cross-functionally to build sales enablement tools decks, FAQs, one-pagers
  • Own and manage the GTM and Marketing checklist to ensure full readiness for go-live across internal and external teams

Desired Profile :

  • Drives feature adoption through structured targeting and messaging
  • Enables stronger product GTMs across Mintoak and partner bank implementations
  • Improves control and visibility over key activation and usage metrics
  • Experience: 2-4 years in product marketing, campaign execution, or growth marketing, preferably in fintech, SaaS, or B2B tech
  • GTM Execution: Understanding of product positioning, launch planning, and multi-channel rollout strategies
  • Campaign Management: Experience with campaign set-up and merchant segmentation for mobile or web-based products
  • Analytical Ability: Ability to track campaign metrics and translate insights into actionable recommendations
  • Tools Proficiency: Familiarity with Jira, ZOHO CRM, Google Analytics, Figma, and CMS platforms (e.g., Strapi); hands-on experience with campaign management tools like MoEngage, CleverTap, or WebEngage
  • Collaboration & Communication: Strong interpersonal and project management skills to coordinate across product, sales, and marketing teams
  • Mindset: Detail-oriented, outcome-driven, and eager to work in a high-growth, dynamic environment

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