Senior Software Engineer

GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other real business results. We use observed real-world consumer behavior, including location and purchase data, to create targeted advertising campaigns across all screens, measure how consumers respond, and uncover unique insights to help optimize ongoing and future marketing efforts.

With this focus on media, measurement, and insights, we provide marketers with tools to deliver media campaigns that drive measurable impact, such as in-store visits, sales, and more.

Learn more at

We believe that innovative technology starts with the best talent and have been ranked one of Ad Age's Best Places to Work in 2021, 2022, 2023 & 2025 Learn more about the perks of joining our team here.

A bit about US

GroundTruth seeks a Senior Software Engineer with strong expertise in designing and building hands-on customer-facing applications to join our Geo team.  The Geo Team is responsible for ingesting Geo data.  The Geo Team builds and develops APIs, manage POI data and provide processed data to integrate with our Ads Manager, Location Manager and Blueprint Manager platform which feed into how GroundTruth's advertising creates Real Business Results.

We take pride in building an Engineering Team composed of strong communicators who collaborate with multiple business and engineering stakeholders to find compromises and solutions.  Our engineers are organized and detail-oriented team players who are problem solvers with a maker mindset.  As a Senior Software Engineer (SSE) on our Geo Team, you will build solutions that add new capabilities to our platform.

You will:

• Develop and maintain hands-on, customer-facing applications using Python, Fast API, Rest API.
• Collaborate with management, stakeholders, and the team to evaluate, plan, and deliver projects involving advertising software systems, components, and features
• Contribute to a culture of transparency by maintaining clear documentation, structured processes, and effective communication.
• Facilitate the team's learning, growth, and maturity in their agile practices
• Write production-ready front-end and back-end code integrated with a continuous delivery and deployment pipeline on AWS.
• Participate in and improve team Agile practices — supporting learning, growth, and technical maturity.
• Create and maintain various ingestion pipelines for the GroundTruth platform.
• Build the infrastructure required for optimal extraction, transformation, and loading of data from a wide variety of data sources using SQL, GIS and AWS 'big data' technologies.
• Contribute ideas to improve the location platform.

You are:

This is our ideal wish list, but most people don't check every box on every job description. If you meet most of the criteria below and you're excited about the opportunity and willing to learn, we'd love to hear from you. 

• Detail Oriented- The little things matter
• Adaptable and able to pivot to meet demands and carry out expectations 
• Organized and have demonstrated the ability to prioritize and deliver work in a timely manner
• Able to work under strict deadlines and be able to prioritize a heavy workload
• A team-player and not afraid to roll up your sleeves and help out when/where needed
• Self-Sufficient and not afraid to take the lead and manage tasks independently
• Coachable and open to feedback
• Respectful- We treat each other with respect and assume the best of one another

You have:

• B.Tech./B.E./M.Tech./MCA or equivalent in computer science with 6+ years experience in software development.
• Experience with GIS, POI/Location data ingestion pipeline.
• Experience with AWS Stack used for Data engineering EC2, S3, EMR, ECS, Lambda, and Step functions etc.
• Hands on experience with Python/Java for orchestration of data pipelines
• Strong hands-on experience with Rest APIs, FAST API and front end
• Experience in writing analytical queries using SQL
• Experience in Airflow
• Experience in Docker
• Proficient in Git

How you can impress us:

• Knowledge of Angular, React, TypeScript, and JavaScript.
• Any experience with big data technologies like Hadoop, Map Reduce, Pig, PySpark is a plus
• Knowledge of shell scripting
• Experience with BI tools like Looker and Tableau
• Experience with DB design and maintenance
• Experience with Amazon Web Services and Dockers
• Configuration management and QA practices

At GroundTruth, we want our employees to be comfortable with their benefits so they can focus on doing the work they love.

• Parental leave- Maternity and Paternity
• Flexible Time Offs (Earned Leaves, Sick Leaves, Birthday leave, Bereavement leave & Company Holidays) 
• In Office Daily Catered Breakfast, Lunch, Snacks and Beverages
• Health cover for any hospitalization. Covers both nuclear family and parents
• Tele-med for free doctor consultation, discounts on health checkups and medicines
• Wellness/Gym Reimbursement
• Pet Expense Reimbursement
• Childcare Expenses and reimbursements
• Employee referral program
• Education reimbursement program
• Skill development program
• Cell phone reimbursement (Mobile Subsidy program).
• Internet reimbursement/Postpaid cell phone bill/or both.
• Birthday treat reimbursement
• Employee Provident Fund Scheme offering different tax saving options such as Voluntary Provident Fund and employee and employer contribution up to 12% Basic
• Creche reimbursement
• Co-working space reimbursement
• National Pension System employer match
• Meal card for tax benefit
• Special benefits on salary account