Creative Brand

1 week ago

Chennai, Tamil Nadu, India The Ad Affair Full time US$ 90,000 - US$ 1,20,000 per year

Key Responsibilities

1. Brand Building & Creative Strategy

  • Develop brand identity, content pillars, and tone of voice.
  • Create and execute high-impact content calendars for social media and e-commerce.
  • Conceptualize and lead photo/video shoots, ensuring content is platform-optimized.
  • Track social media KPIs (reach, engagement, follower growth) and optimize for performance.

2. Social Media Growth & Engagement

  • Devise strategies to grow followers, reach, and engagement across Instagram, Facebook, LinkedIn, and YouTube.
  • Stay ahead of trends and implement viral content ideas (especially for reels & short-form video).
  • Build and nurture online communities and brand advocates

3. Performance Marketing

  • Plan, launch, and optimize Meta Ads and Google Ads campaigns.
  • Set up tracking via Meta Pixel, GA4, GTM, and Merchant Center.

  • Monitor KPIs (ROAS, CTR, CPC) and continuously optimize for better performance.

  • Creative Campaigns & Brand Activation

  • Plan and execute innovative campaigns like festival launches, influencer marketing collaborations,

  • Identify growth hacks and low-cost marketing opportunities to improve ROI.

Required Skills & Experience

  • 3-5 years of experience in D2C brand management, combining social media growth and performance marketing.
  • Proven track record of creating viral, high-engagement social media content.
  • Hands-on experience with Meta Ads, Google Ads, and e-commerce platforms.
  • Strong creative direction skills and ability to lead designers, copywriters, and video teams.
  • Analytical mindset with the ability to make data-driven decisions.

Preferred Qualifications

  • Experience in FMCG, F&B, personal care, fashion, or lifestyle categories.
  • Comfortable with tools like Canva, Photoshop, or basic video editing software.
  • Prior exposure to influencer marketing and brand collaborations.

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