Senior Marketing Analyst

Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. 

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. 

Role: Senior Marketing Analyst (Social)

Location: Mumbai, India 

Work Timings: 7:00am to 4:00pm 

We're looking for a Social Media Measurement & Insights Analyst to join us in creating engaging and cutting-edge social strategies for Google consumer marketing.

You will work across a number of different products and consumer apps in APAC to deliver methodological and intelligent insights from social data. You will own campaign performance reporting and analysis for Paid, Owned, and Earned social media, helping us build more effective and resonant campaigns across the business.

Responsibilities:

• Own the end-to-end analysis, reporting, and dashboard management for Paid (Boosted), Owned, and Earned Social Media marketing campaigns across APAC.
• Establish, maintain, and develop social campaign and listening databases across key markets to create relevant performance baselines and uncover insights.
• Implement and scale a consistent measurement framework for social campaigns, incorporating methodologies from social listening, creative testing, and Brand Lift surveys.
• Translate complex analytics into easy-to-understand, engaging recommendations and learning decks for internal marketing teams and agency partners.
• Uncover data-based insights and collaborate with marketing teams to design and drive experiments, iterating to find winning strategies in Social.
• Lead discussions on social campaign measurement, acting as the key point of contact between internal marketing teams and supporting agencies.
• Showcase best practices to advance campaign effectiveness, creative excellence, and our understanding of Earned Social media.
• Dedicate at least 10% of your working time to initiating experimental projects you believe will bring value to the business.

About You:

This opportunity would suit a dynamic, open-minded individual who is knowledgeable and skilled in marketing measurement, social media, and analytics. You have a love for data, a talent for finding the signal in the noise, and a keen interest in exploring new ways to use data to drive business value. You are a self-sufficient, motivated problem-solver who thrives in a fast-paced environment with many stakeholders.

Being a native speaker of an APAC language (especially Bahasa Indonesia, Thai, or Vietnamese) will give you brownie points. No formal education is needed, nor will it be evaluated.

Having this knowledge and skills will help you succeed in this job:

• 5+ years of agency or in-house working experience.
• Proven ability to set campaign goals, KPIs, and targets.
• Deep understanding of how Paid Social works across all major platforms, from campaign setup to measurement.
• Strong grasp of different marketing measurement methodologies (e.g., creative testing, Brand Lift surveys) and their application in the planning process.
• A keen interest in data-driven marketing and the critical role data plays in both tactical campaigns and always-on strategy.
• Understanding that social media data is inherently messy; your job is to find what matters and what we can learn from.
• Excellent data visualization skills, with the ability to quickly produce charts and graphs in Sheets, Slides, or Data Studio that tell a compelling story.
• The ability to turn complex data into tangible learnings and actionable recommendations.
• Strong communication skills with a proactive and respectful attitude.
• An appreciation for structure, simplicity, and efficiency in everything you do.
• Skills in working with social listening tools (e.g., Brandwatch) and developing clean boolean syntax is a bonus.
• Experience with SPSS, R, or Python would be an added benefit but is not required.
• Business and financial acumen is a benefit, but not required.

Req ID: 14232

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Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what's possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused  to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations   

OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.    

 OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.