Senior Operations Manager

Position:

Operations Manager – Campaigns, Activations & Events

Job Description

We are looking for a dynamic and detail-driven Operations Manager who thrives in the chaos of on-ground activities and loves turning a brief into a flawlessly executed campaign. You will be the engine that brings our ambitious marketing ideas to life - across RWAs, corporates, tech parks, colleges, malls, hotspots and large-format events.

This is a hands-on, execution-heavy role that calls for hustle, strategic planning and flawless coordination with vendors, clients, internal teams and field staff across India. Having experience in BTL/Event execution/Vendor Onboarding/Alliance management, etc will be highly desirable.

Key Responsibility

Campaign Planning & Execution

• Own end-to-end planning and execution of BTL campaigns, on-ground activations and clients branding mandates across geographies.
• Create structured, scalable and fool-proof operational roadmaps and SOP's for every campaign.
• Coordinate fabrication, AV, branding, printing, logistics, on-site staffing, promoter onboarding & management, permissions and all event/activation/campaign support elements.
• Ensure quality control and operational excellence at every touchpoint.

Event Planning & Management

• Plan and execute end-to-end corporate and brand events, including launches, conferences, dealer meets and experiential marketing activations, etc ensuring alignment with client objectives and audience expectations.
• Develop comprehensive event plans covering timelines, venue selection, budgeting, logistics, production, AV setup, compliance and contingency management for seamless execution across locations in India.
• Collaborate and coordinate with cross-functional stakeholders, including business development, client servicing, vendors, designers and other agencies to deliver high-quality, on-ground experiences.
• Oversee on-ground operations and post-event activities, ensuring flawless execution, guest satisfaction, feedback collection and learnings for continuous improvement.

Vendor Management

• Build, manage and negotiate with a strong ecosystem of vendors (fabricators, AV, manpower agencies, printers, deployers, etc.).
• Ensure regional/pan-India vendor network development and maintain service SLAs.
• Manage vendor selection, contracting, billing, advances and payout coordination.
• Conduct vendor audits, benchmarking and cost optimization to improve margins.

Budgeting, Costing & P&L Ownership

• Create accurate campaign-wise costings and budgets aligned with BD and client briefs.
• Optimize operational spends and improve project profitability.
• Ensure all expenses are accounted for with full compliance to financial and audit standards.

Team Supervision & Performance Management

• Guide, train and supervise regional operations teams, promoters and field staff.
• Define benchmarks, KPIs and quality standards for on-ground execution.
• Track daily progress, flag risks and ensure timely escalations and resolutions.
• Conduct performance reviews of teams, agencies and campaigns.

Process, SOP & Compliance

• Develop and implement SOPs for flawless on-ground execution.
• Conduct campaign risk assessments and create contingency plans.
• Lead campaign-wise audits for internal, client and compliance requirements.
• Ensure accurate and legally compliant documentation of execution plans, permissions and expense reports.

Reporting & Insights

• Generate detailed execution reports including performance tracking, operational insights, city/region-wise data, spend analysis and ROI metrics.
• Build and Track P&L and share learnings and feedback for business growth and repeatability.

Who You Are

• Bachelor's degree in Event Management, MBA Operations or related field.
• 6–10 years of experience in BTL/Activation/Events/Experiential Marketing Agencies.
• Fluency in Hindi and English; knowledge of regional languages is an add on.
• Willingness to travel across the country and work long/flexible hours as per needs.
• Proven experience managing on-ground activations, BTL campaigns and large-scale events.
• Strong vendor management and negotiation skills.
• Sound knowledge of fabrication, production, venue operations and event logistics.
• Excellent multitasking, communication and decision-making abilities.
• Comfort with working in fast-paced environments and under tight deadlines.
• Experience managing large scale operations and field teams.
• Knowledge of event budgets, costing sheets, vendor T&Cs and compliance processes.
• Strong proficiency in MS Excel, Gantt charts, task-tracking tools (eg. Zoho Projects, etc.).

Benefits of Joining Our Team

• Be a part of building India's fastest-growing BTL, events and activation firm.
• Get to lead high-impact marketing campaigns for India's top FMCG, BFSI, D2C, Consumer Technology, Corporate and more brands.
• Thrive in a culture that values execution excellence, ownership and hustle.

About the Company

DirectX – a division of BrandTouch and Analytics Pvt Ltd

DirectX is India's leading execution partner for on-ground marketing and activation campaigns. We specialize in delivering complex, high-impact BTL (Below-the-Line) solutions across geographies - combining deep execution capabilities with real-time technology and consumer insight. From corporate parks and RWAs to campuses, hotspots and Tier 2 cities, our pan-India footprint and agile operations make DirectX the go-to partner for brands seeking real engagement, measurable results and scalable impact. At DirectX, we bridge the last mile between brand promise and consumer experience - on-ground, in-person and at scale.

BrandTouch & Analytics Pvt Ltd.

BrandTouch & Analytics is home to a new generation of boutique marketing communication firms. As an incubator of future-focused communication firms, we build ventures that go beyond just ideas and strategies - integrating technology, data and execution to deliver measurable impact. We currently support two specialized firms: DirectX and YConnect - each built to go deep in their domains and offer 360° marketing solutions to help brands connect, engage and grow with their consumers.