PPC Executive/Performance Marketing Executive

7 days ago

Bhubaneshwar Odisha, India Digituall Full time US$ 80,000 - US$ 1,20,000 per year

Digituall is a full-fledged digital marketing company that thrives on creativity and embraces the digital landscape. We believe in tailoring our strategies to meet the unique needs of each client. Our team of creative and analytical minds combines strategic thinking with innovative ideas to deliver solutions that drive brand growth, increase sales, and connect with target audiences in the ever-evolving digital space. Our success is credited to our passionate employees who consistently bring creative ideas to the table, ensuring that our clients' brands have the much-needed WOW factor.

Role Overview:

We are seeking an experienced and results-driven Performance Marketing Executive to join our team at Digituall. As the Performance Marketing Executive, you will be responsible for leading and optimising performance marketing campaigns for our clients. You will work closely with cross-functional teams to develop and implement digital advertising strategies, manage budgets, and drive measurable results across various platforms and channels.

Responsibilities:

1. Meta Ads & Google Ads Campaign:

  • Develop and execute Meta Ads Campaign & strategies that align with clients' objectives, target audiences, and budget constraints.

  • Conduct thorough research and analysis of client industries, target markets, and competitors to identify opportunities and develop effective campaign strategies.

  • Collaborate with the creative team to align messaging, visuals, and landing pages with campaign objectives and optimise conversions.

2. Campaign Management:

  • Management of performance marketing campaign through execution, optimisation, and reporting.

  • Create, monitor, and optimise campaigns across various digital advertising platforms, such as Google Ads, Facebook Ads, LinkedIn Ads, and more.

  • Implement A/B testing methodologies to optimise campaign performance and drive continuous improvements.

  • Track campaign metrics, analyse data, and provide regular reports to manager and internal stakeholders, highlighting key insights and recommendations.

3. Budget Management:

  • Manage campaign budgets, ensuring optimal allocation of resources to maximise return on investment (ROI) and achieve campaign objectives.

  • Continuously monitor and optimise campaign spend to drive efficiency and improve overall performance.

  • Provide budget recommendations and forecasts based on campaign objectives and historical data.

4. Analytics:

-

Track data through Google analytics, Pixel and clarity to provide actionable insights.

  • Analyse campaign data and performance metrics to identify trends, opportunities, and areas for improvement.

  • Provide data-driven insights and recommendations to optimise campaigns and enhance overall marketing strategies.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field.

  • Proven experience of 1+ years in Pay per click Advertising, performance marketing, digital advertising, or related roles.

  • In-depth knowledge of digital advertising platforms, including Google Ads, Facebook Ads Manager, LinkedIn Ads, and other relevant platforms.

  • Strong analytical skills and the ability to interpret complex data and provide actionable insights.

  • Up-to-date knowledge of industry trends, best practices, and emerging technologies in performance marketing and digital advertising.

Join our dynamic and creative team at Digituall and be part of a company that values innovation, creativity, and delivering exceptional results through performance marketing strategies.

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