Social Media Manager

4 days ago

Cochin, Kerala, India Timehouse Full time ₹ 70,000 - ₹ 1,20,000 per year

Social Media Manager

We are searching for a talented and strategic social media manager that will oversee the full activities in social media presence, posting regularly to social networks and blogs. Responsible for developing creating, curating, and managing content for various social media platforms to engage and grow an organization's online audience. This role involves crafting compelling social media strategies, developing content calendars, and monitoring performance metrics to optimize content for maximum impact. You should build and maintain a strong online presence for a brand, organization, or individual by crafting content that resonates with the target audience.

To be successful as a Social Media Manager you will be responsible for planning, designing, and executing creative and compelling content across different social media channels. Your goal is to drive engagement, increase brand awareness, and foster a strong online community.

Key Responsibilities:

Content Creation:

  • Develop and create high-quality, engaging, and visually appealing content for various social media platforms such as Facebook, Twitter, Instagram, LinkedIn, and TikTok.
  • Write and edit copy for social media posts, captions, and articles.
  • Create and edit multimedia content, including images, videos, infographics, and animations.

Content Strategy:

  • Develop and execute social media content strategies aligned with the organization's goals and target audience.
  • Research and stay updated on industry trends and best practices to ensure content remains relevant and competitive.

Content Calendar:

  • Create and maintain a content calendar that outlines posting schedules, themes, and key dates for social media campaigns.
  • Ensure timely delivery of content and adapt the schedule as needed to respond to current events or trends.

Audience Engagement:

  • Monitor social media channels and engage with the audience by responding to comments, messages, and mentions.
  • Foster a sense of community and brand loyalty among followers.

Analytics and Reporting:

  • Track and analyze key performance metrics, such as reach, engagement, conversion rates, and ROI.
  • Use data insights to adjust content strategies and improve performance over time.

Collaboration:

  • Collaborate with cross-functional teams, including marketing, design, and PR, to ensure content consistency and alignment with overall brand messaging.

Social Media Advertising:

  • Knowledge in various social media advertising platforms, email marketing and the ability to create and manage paid campaigns to boost reach and engagement.

Qualifications:

  • Any degree in marketing, digital marketing or communications, or a related field.
  • Masters or any related certification is a plus.
  • 3 to 5 years experience as a Social Media Manager.
  • Strong Writing and Editing Skills, with a creative flair for content creation.
  • Proficiency in Social Media management tools and analytics platforms.
  • Knowledge of SEO, SEM, and Social Media Advertising.
  • Excellent communication and interpersonal skills.
  • Ability to work in a fast-paced environment and meet deadlines.
  • Stay up-to-date with the latest social media trends and best practices.

Industry - Retail

Job Types: Full-time, Permanent

Application Question(s):

  • Would you be able to join immediately?

Experience:

  • Social Media Manager: 5 years (Required)

Language:

  • English (Preferred)

Job Types: Full-time, Permanent

Application Question(s):

  • Can you join immediately?

Experience:

  • Social Media Manager: 3 years (Preferred)

Language:

  • English (Preferred)

Work Location: In person

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