Digital Marketing Specialist

2 weeks ago

Twentyfour Parganas District West Bengal, India Genix Resources Private Limited Full time ₹ 2,00,000 - ₹ 3,00,000 per year

Campaign Management & Execution

  • Strategy & Planning:Develop, implement, and monitor digital marketing strategies to achieve business goals and targets.
  • Channel Management:Manage and execute campaigns across various digital channels including social media, email, PPC (paid search), and SEO.
  • Brand Consistency:Ensure consistent brand messaging and visual identity across all online platforms and content.
  • Promotional Activities:Launch promotional offers, events, and direct advertising to attract new customers.

Content & Optimization

  • Content Creation:Work with creators to produce high-quality digital content, including website copy, newsletters, and social media posts.
  • SEO:Conduct keyword research and optimize website content to improve search engine rankings and organic traffic.
  • Website Management:Oversee and improve online content and website performance, focusing on user experience and analytics.

Data Analysis & Reporting

  • Performance Monitoring:Track key performance indicators (KPIs) and analyze campaign data to measure effectiveness and ROI.
  • Reporting:Provide regular reports and insights on campaign performance, digital data, and market trends to senior management.
  • Data-Driven Insights:Use analytics tools to identify trends, understand consumer behavior, and make data-driven recommendations for optimization.

Collaboration & Budgeting

  • Teamwork:Collaborate with internal teams, such as sales and IT, as well as external agencies and partners.
  • Budget Management:Prepare and manage digital marketing budgets, ensuring campaigns stay within budget while delivering results.

Staying Current

  • Trend Research:Stay up-to-date with the latest digital marketing trends, best practices, new technologies, and industry news.
  • Competitor Monitoring:Monitor competitors and provide suggestions for improvement and new strategies.

Job Type: Full-time

Pay: Up to ₹25,000.00 per month

Benefits:

  • Health insurance

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