Social Media Handler

1 day ago


Jodhpur, Rajasthan, India Bandhani - The Ethnic Store Full time

Department:

Digital Marketing / Branding

Role Overview:

The Social Media Handler will be responsible for managing and growing Bandhani - The Ethnic Stores social media presence by creating engaging content, building brand awareness, and connecting with our audience through visually rich and culturally relevant storytelling.

Key Responsibilities:

  • Manage daily operations of social media platforms (Instagram, Facebook, LinkedIn)
  • Create and publish engaging posts, reels, stories, and captions
  • Plan and execute monthly content calendars
  • Maintain brand tone and visual aesthetics aligned with ethnic fashion
  • Engage with followers, respond to comments and DMs promptly
  • Collaborate with design, marketing, and photography teams
  • Monitor analytics, insights, and improve engagement and reach
  • Stay updated with social media trends, reels formats, and hashtags
  • Support festival campaigns, new collection launches, and promotions

Eligibility & Qualifications:

  • Graduate in Marketing, Media, Fashion, or related field (preferred)
  • 03 years of experience in social media handling
  • Strong understanding of Instagram and Facebook algorithms
  • Experience with tools like Canva, Meta Business Suite, and scheduling tools
  • Basic knowledge of influencer marketing and collaborations
  • Passion for ethnic wear, fashion, and visual storytelling

Required Skills:

  • Social media marketing & content creation
  • Copywriting and caption writing
  • Creative thinking and trend awareness
  • Analytics & reporting
  • Time management and multitasking

Preferred Skills (Good to Have):

  • Basic graphic or video editing skills
  • Influencer coordination experience
  • Knowledge of e-commerce or fashion brands


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