Associate - Ecommerce Ads (AZ & FK)
3 days ago
JD - Associate - Ecommerce ADs (Amazon & Flipkart)
About
Deconstruct is a performance-driven, science-backed skincare brand based in Bengaluru, India. We simplify skincare using transparency, data, and proven ingredients. With a strong presence in India's D2C and marketplace ecosystem, we're looking for an analytical and detail-oriented professional to scale our performance on Amazon & Flipkart.
Role Overview:We are seeking an E-commerce Ads Associate who will be responsible for managing and optimizing Amazon Ads & Flipkart Ads to drive sales, improve visibility, and achieve performance targets. The ideal candidate must have strong analytical skills and hands-on experience with marketplace advertising.
Responsibilities:- Execute and optimize paid ad campaigns on Amazon Ads (Sponsored Products, Sponsored Brands, Sponsored Display) and Flipkart PLA/PPH campaigns.
- Manage campaign budgets, keyword bidding, and targeting to achieve platform KPIs (ROAS, CTR, CVR, ACoS).
- Allocate SKU-level budgets to maximize sales of priority products and ensure efficient scaling.
- Track daily campaign metrics — spend, impressions, clicks, conversions, sales, and ACoS/TACoS.
- Analyze keyword- and product-level performance to identify optimization opportunities.
- Monitor organic vs. paid share, ad rank, SERP position, and share of voice to guide improvements.
- Build and refine keyword strategies — branded, generic, competitor, and long-tail keywords.
- Plan monthly budgets aligned with sale events, promotions, deal periods, and new launches.
- Ensure correct creatives, copies, and ASIN/SKU mapping for all ad formats.
- Test new ad types, beta features, and experiments to enhance efficiency and scale.
- Create and maintain daily/weekly/monthly performance reports with actionable insights.
- Bachelor's degree in Marketing, Business, or related field.
- 1–2 years of hands-on experience in Amazon Ads and/or Flipkart Ads (mandatory).
- Strong understanding of marketplace metrics — CTR, CVR, ROAS, ACoS, TACoS.
- Proficiency in Excel/Google Sheets — formulas, pivot tables, data analysis.
- Analytical, detail-oriented, and comfortable working with large datasets.
- Strong communication skills and ability to work with cross-functional teams.
- Prior experience in FMCG or Beauty & Personal Care.
- Familiarity with Amazon/FK automation tools, keyword tools, or marketplace analytics platforms.
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