Content Writer

About Group Bayport :

Group Bayport is a rapidly growing global e-Commerce B2B2C, B2B, and B2C organization that has redefined the business of delivering high-quality custom products through a unique blend of cutting-edge digital technologies, robust manufacturing capabilities, and a global supply chain. An industry leader in print technology, Group Bayport operates in the United States, Canada, Australia, New Zealand, the UK, and India through its family of brands BannerBuzz, Covers&All, Vivyx Printing, Circle One, Giant Media, and Neon Earth. From full suites of trade show and small business marketing solutions to sophisticated outdoor living covers, signages, and shades to eclectic personal accents and home decor, we help our customers, clients, and partners to make a personalized statement through customization.While our advanced technology and customer focus are certainly our salient attributes, our true strength comes from our team of 1800+ people. We are seeking exceptional talent across the board to join us in our exciting growth journey.

For more about Group Bayport, please visit

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About the Role :

Job Title: Content Writer (PDP)

Location: Gurgaon WFO (Sector 32)

Department: Merchandising

About Group Bayport:

Group Bayport is a leading e-commerce company specializing in customized products across multiple platforms. We are looking for a detail-oriented and creative Content Writer to craft compelling and SEO-friendly product descriptions for our Product Detail Pages (PDPs). This role plays a crucial part in enhancing customer engagement, improving conversions, and ensuring a seamless shopping experience.

Key Responsibilities:

1. PDP Content Creation:

Write engaging, informative, and conversion-driven product descriptions for PDPs across multiple platforms.

Develop unique selling propositions (USPs) and key benefits for each product.

Ensure clarity, conciseness, and brand consistency in all content.

2. SEO Optimization & Best Practices:

Incorporate relevant keywords to improve search engine ranking while maintaining natural readability.

Follow SEO best practices to enhance content visibility.

Optimize product titles, meta descriptions, and alt texts for images.

3. Research & Benchmarking:

Conduct competitor analysis to understand industry trends and best practices.

Research product specifications, features, and customer needs to craft compelling narratives.

4. Content Structuring & Formatting:

Create scannable and easy-to-read content using bullet points, subheadings, and formatting best practices.

Develop structured content that aligns with the PDP layout, including product highlights, technical details, FAQs, and care instructions.

5. Collaboration & Coordination:

Work closely with the merchandising, design, and SEO teams to align content with visual and strategic objectives.

Coordinate with production and category teams category heads to ensure accuracy and completeness of information.

6. Performance Tracking & Optimization:

Analyze content performance using metrics like engagement rates, bounce rates, add to cart etc.

Revise and update content based on data-driven insights and customer feedback.

Key Qualifications & Skills:

Experience: 3-5 years of experience in content writing, preferably for e-commerce or digital merchandising.

Writing Skills: Exceptional command over English with strong grammar, storytelling, and persuasive writing skills.

SEO Knowledge: Understanding of keyword optimization, metadata, and search-friendly content structuring.

Research Ability: Strong analytical skills to study market trends and competition.

Detail-Oriented: Ability to create precise and accurate content while maintaining a creative touch.

Tools Expertise: Familiarity with content management systems (CMS), Google Analytics, SEO tools (e.g., SEMrush), and AI-powered writing tools is a plus.

Adaptability: Ability to write for different product categories and adapt to brand tone & voice guidelines.