
Sr. Executive Product Planning
18 hours ago
Sr. Executive – Product Planning
Principal ResponsibilitiesProduct Planning & Development
Manage the product lifecycle for existing product lines as well as new product introductions. Define product concepts by identifying target markets, conducting user research, and performing detailed market analysis. Initiate and manage new product development ideas aligned with business and customer needs.
Marketing & Business Planning
Coordinate and support the creation of marketing plans to achieve both annual and long-term business objectives in terms of sales, product placement, and brand establishment. Conduct market and competitor analysis to identify opportunities, pricing trends, and product gaps for WD.
Project Management
Lead cross-functional coordination with Sales, Marketing, Product Design, Industrial Design, and other stakeholders to ensure timely project execution. Manage project schedules, negotiations, and deliverables to meet business objectives.
Market Intelligence & Customer Insights
Conduct dealer visits, surveys, and customer feedback sessions to capture market insights and the Voice of Customer (VoC). Analyze competitor promotions, campaigns, and market initiatives to support decision-making. Explore and implement new methods of customer engagement through dealers, builders, consultants, contractors, and electricians.
Business Support
Provide sales analysis and insights for WD at a Pan-India level. Recommend innovative solutions to improve product positioning, sales performance, and business growth. Ensure smooth coordination between Product and Sales teams to support BU objectives.
Experience
3–5 years of relevant experience in product management or sales within the Wiring Devices/Electrical industry.
Education
B.E. (Electrical stream preferred) MBA (Preferred)
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