Digital Marketing Executive

5 days ago


Gurgaon, Haryana, India d97299b0-974b-4bc9-b9ea-ee69feb745a5 Full time ₹ 5,00,000 - ₹ 15,00,000 per year

IPS – Instant Provided Services
is looking for a skilled and creative
Digital Marketing Executive
to manage our digital presence and help drive business growth. The core focus of this role is overall digital marketing—
SEO, ads, PPC, content, social media
—with a strong emphasis on
generating quality leads
through well-planned digital strategies.

Key Responsibilities:

Digital Marketing & Branding

  • Execute and optimize campaigns across Google, Meta & other platforms
  • Manage social media content and brand presence
  • Perform on-page/off-page SEO, keyword research & audits

Advertising & Lead Generation

  • Run and optimize Google Ads, Meta Ads & PPC campaigns
  • Create targeted campaigns to generate quality leads
  • Improve landing pages, funnels & audience targeting
  • Monitor conversions and enhance lead quality/volume

Analytics & Reporting

  • Track performance via Analytics, Search Console & Ads Manager
  • Prepare reports and recommend improvements
  • Coordinate with sales team on lead quality feedback

Requirements

  • 1–3 years of experience in digital marketing
  • Strong knowledge of SEO, SEM, PPC, Google Ads & Meta Ads
  • Understanding of digital lead generation methods
  • Familiarity with Analytics, Search Console, Keyword Planner, Ads Manager
  • Basic design skills
  • Good communication, creativity & analytical skills

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