Digital Marketing Specialist

4 days ago

Nilambur Kerala, India Skillopt Full time ₹ 2,50,000 - ₹ 7,50,000 per year

Skillopt Academy is a leading professional training institute under
Ambalan Ventures
, focused on empowering students with industry-relevant skills in
Digital Marketing, Graphic Designing, and Python Development
.

We are seeking a passionate and result-driven
Digital Marketing Specialist / Instructor
to join our growing team. This role blends
hands-on marketing expertise
with
teaching excellence
, where you'll manage real-world marketing projects and mentor aspiring digital marketers.

Key Responsibilities: Marketing, Social Media & Business Development:

  • Develop and implement
    result-oriented digital marketing strategies
    across multiple platforms to enhance Skillopt Academy's and other internal brands visibility and student enrollment.
  • Plan, manage, and optimize
    paid advertising campaigns
    (Meta Ads, Google Ads, etc.) ensuring measurable outcomes and ROI.
  • Create and manage
    social media marketing campaigns
    — building engaging content, maintaining brand consistency, and growing our online presence.
  • Conduct
    SEO, content marketing, and email marketing
    activities to boost organic traffic and lead generation.
  • Perform
    market research and competitor analysis
    to identify trends, growth opportunities, and audience insights.
  • Drive
    business development initiatives
    through digital outreach, partnerships, collaborations, and influencer marketing.
  • Coordinate with internal teams to ensure alignment between marketing efforts and business goals.
  • Track campaign performance using analytics tools (Google Analytics, Meta Business Suite, etc.) and prepare monthly performance reports.
  • Actively contribute creative ideas for marketing campaigns, webinars, and promotional events to attract students and build brand credibility.

Instructional Responsibilities:

  • Conduct engaging classes and workshops on
    Digital Marketing
    , covering modules such as SEO, SEM, Social Media Marketing, Google Ads, Meta Ads, Email Marketing, and Analytics.
  • Mentor students on live projects, helping them gain practical exposure and confidence.
  • Design, update, and deliver course materials, assignments, and assessments aligned with industry trends.
  • Evaluate student progress and provide personalized guidance for skill development.
  • Stay updated with the latest marketing tools, AI trends, and digital strategies to enhance curriculum quality.

Requirements:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Minimum 2 years of experience in
    Digital Marketing, Social Media Management, or Business Development
    .
  • Proven expertise in
    Meta Ads, Google Ads, SEO, and content strategy
    .
  • Strong analytical skills and familiarity with marketing analytics tools.
  • Excellent communication, presentation, and mentoring abilities.
  • Passion for teaching and sharing real-world marketing knowledge.

Preferred Skills:

  • Proficiency in Canva, Adobe Creative Suite, or similar tools.
  • Knowledge of CRM and automation tools.
  • Certifications from Google, Meta, or HubSpot (preferred).
  • Experience in course creation or online training.

What We Offer:

  • Competitive salary with performance-based incentives.
  • Opportunity to work on
    real-world marketing projects
    while shaping future digital professionals.
  • A collaborative, creative, and growth-oriented environment.
  • Recognition for both
    marketing success
    and
    educational impact
    .

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