Assistant Manager

20 hours ago

Mumbai Corporate Office Mumbai Maharashtra, India Auxilo Full time ₹ 12,00,000 - ₹ 36,00,000 per year


Job Description

Key Responsibilities:

1. Marketing Strategy & Brand Activation:
· Plan and execute ATL and BTL marketing initiatives to enhance brand visibility.
· Develop innovative marketing campaigns to drive engagement with educational institutions and schools.
· Collaborate with internal teams to create marketing roadmaps aligning with business objectives.

2. Content & Design Management:
· Ideate and create compelling content for digital, print, and PR campaigns.
· Work closely with designers to develop eye-catching visuals and marketing collaterals.
· Ensure brand consistency across all platforms, from presentations to social media.

3. Events & Partnerships:
· Lead the planning and execution of education summits, school partnerships, and industry events.
· Collaborate with student communities, educational influencers, and institutional leaders to drive brand engagement.
· Act as the key marketing representative in networking events and industry meet-ups.

4. Public Relations & Social Media:
· Drive PR campaigns to position Auxilo as a leader in the education lending space.
· Manage media relationships, write press releases, and coordinate media coverage.
· Enhance social media presence through creative storytelling and influencer collaborations.

5. Market Research & Performance Analysis:
· Monitor industry trends, competitive landscape, and consumer behavior insights.
· Measure and analyze campaign success using relevant marketing analytics tools.
· Provide strategic recommendations based on data-driven insights.

Qualifications & Experience:
· Bachelor's degree from a recognized university in Marketing, Communications, Business, or a related field.
· Minimum 2 years of experience in ATL, BTL, content marketing, PR, design, and events.
· Strong track record in college leadership roles (e.g., Student Council, Fest Head, Brand Representative).
· Prior experience in education, fintech, or BFSI sector is a plus.



Key Responsibilities:

Key Skills & Competencies:

? Creativity & Innovation – A forward-thinker who brings fresh marketing ideas. ? Project Management – Ability to manage multiple campaigns and meet deadlines. ? Leadership & Initiative – Proven experience in leading college events, student councils, or being a brand ambassador. ? Strong Communication Skills – Exceptional verbal and written communication. ? Design & Content Expertise – Proficiency in Canva, Adobe Suite, video editing, and copywriting. ? Event Management – Hands-on experience in organizing college fests, conferences, or brand activations. ? Public Relations & Media Handling – Experience in PR planning and relationship management. ? Data-Driven Approach – Understanding of digital marketing metrics and campaign performance tracking.


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