Digital Marketing Analyst

1 week ago


Bengaluru East Karnataka, India Pattem Digital Technologies Full time ₹ 9,00,000 - ₹ 12,00,000 per year

JD:

Industry Benchmark—Key Responsibilities Observed:

  • Managing end-to-end digital campaigns (Google Ads, Meta Ads)
  • Website traffic and lead funnel analysis via Google Analytics & other tools
  • SEO strategy planning and execution (on-page/off-page)
  • Keyword research & competitor benchmarking
  • CRM integration and campaign performance reporting
  • Social media marketing & automation tools (like HubSpot, Zoho, etc.)
  • Local SEO focus (Google Business Profile optimization, local directories)

Skills & Tools Required for Our Role:

  • 2–4 years of hands-on digital marketing experience (preferably real estate or similar domain)
  • Strong command over Google Ads, GA4, GSC, Tag Manager
  • SEO tools: SEMrush, Ahrefs, Moz
  • Meta Ads experience for lead generation campaigns
  • Proficiency in Excel, Data Studio / Looker for reporting
  • Experience with real estate CRMs (e.g., Sell.Do, Salesforce, etc.) is a plus
  • Google Ads Certification (Search, Display, or Performance Max)—Mandatory
  • Knowledge of content strategy and guest blog outreach is an added advantage

Our Specific Needs (Real Estate Focus):

  • Experience with property listing platforms (99acres, MagicBricks, etc.)
  • Running hyperlocal campaigns for project-specific lead generation
  • Understanding of buyer personas in real estate (investors, end-users, NRIs)
  • Experience in handling both organic and paid campaigns for multiple projects simultaneously


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