Digital Marketing Analyst
1 week ago
JD:
Industry Benchmark—Key Responsibilities Observed:
- Managing end-to-end digital campaigns (Google Ads, Meta Ads)
- Website traffic and lead funnel analysis via Google Analytics & other tools
- SEO strategy planning and execution (on-page/off-page)
- Keyword research & competitor benchmarking
- CRM integration and campaign performance reporting
- Social media marketing & automation tools (like HubSpot, Zoho, etc.)
- Local SEO focus (Google Business Profile optimization, local directories)
Skills & Tools Required for Our Role:
- 2–4 years of hands-on digital marketing experience (preferably real estate or similar domain)
- Strong command over Google Ads, GA4, GSC, Tag Manager
- SEO tools: SEMrush, Ahrefs, Moz
- Meta Ads experience for lead generation campaigns
- Proficiency in Excel, Data Studio / Looker for reporting
- Experience with real estate CRMs (e.g., Sell.Do, Salesforce, etc.) is a plus
- Google Ads Certification (Search, Display, or Performance Max)—Mandatory
- Knowledge of content strategy and guest blog outreach is an added advantage
Our Specific Needs (Real Estate Focus):
- Experience with property listing platforms (99acres, MagicBricks, etc.)
- Running hyperlocal campaigns for project-specific lead generation
- Understanding of buyer personas in real estate (investors, end-users, NRIs)
- Experience in handling both organic and paid campaigns for multiple projects simultaneously
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