Senior Analyst

20 hours ago

Mumbai, Maharashtra, India StayVista Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Company Description

StayVista, formerly known as Vista Rooms, is India's leading provider of luxury vacation villas, specializing in reinventing group getaways. Established in 2015, StayVista offers a handpicked collection of over 1,200 villas spread across 85+ destinations, delighting more than 550,000 guests to date. With a team of over 500 professionals, the company aims to create exceptional, personalized experiences for its guests. StayVista continues to expand and innovate in the luxury travel and group stay category, strengthening its position as a market leader.

Role Description

StayVista is seeking a highly skilled and detail-oriented Senior Analyst - PPC for a full-time, on-site role based in Mumbai. The Senior Analyst will be responsible for leading and optimizing pay-per-click (PPC) campaigns, managing budgets, conducting keyword research, analyzing data, and creating comprehensive reports. The role involves managing campaign performance, defining strategies to enhance ROI, running A/B tests, and collaborating with cross-functional teams to ensure alignment with marketing goals. Staying informed on industry trends and implementing best practices for paid search campaigns will be key responsibilities.

Qualifications

  • Proficiency in PPC platforms such as Google Ads, Bing Ads, and social media advertising channels
  • Strong analytical skills, expertise in data analysis tools like Google Analytics, and ability to interpret campaign performance metrics
  • Experience in keyword research, bid management, and competitor analysis to enhance campaign performance
  • Knowledge of A/B testing, ad copywriting, and landing page optimization techniques
  • Familiarity with digital marketing strategies and trends, and strong understanding of search engine marketing (SEM)
  • Ability to work collaboratively with marketing teams to support overarching business objectives
  • Excellent organizational, problem-solving, and communication skills
  • Bachelor's degree in Marketing, Business, or a related field is preferred
  • Relevant experience in the travel, hospitality, or e-commerce industry is a plus

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