
Content Writer
22 hours ago
Job Description – Content Writer
About Us
Tobor is a fast-growing electric mobility and charging infrastructure company, dedicated to enabling a sustainable future through accessible and reliable EV charging solutions. Our product ecosystem includes EV chargers, a smart dashboard, mobile applications, and a digital-first customer experience. We are on a mission to accelerate the adoption of clean mobility.
Role Overview
We are seeking a creative and detail-oriented Content Writer who can craft compelling, informative, and engaging content across multiple digital channels. The ideal candidate will be passionate about sustainability, technology, and mobility solutions, and will play a key role in shaping Tobor's brand voice, building awareness, and driving engagement across platforms.
Key Responsibilities
· Develop, write, and edit clear, engaging, and SEO-optimized content for Tobor's website (product pages, blogs, landing pages, FAQs).
· Create impactful content for mobile app (in-app messages, feature descriptions, notifications).
· Develop content for social media platforms including LinkedIn, Instagram, and Facebook.
· Draft product descriptions and optimized listings for e-commerce platforms such as Amazon, Flipkart, and IndiaMART.
· Prepare content for marketing campaigns including Google Ads, Meta Ads, email campaigns, brochures, and presentations.
· Collaborate with marketing, design, and product teams to translate complex EV and technology concepts into simple, engaging communication.
· Research industry trends, competitor messaging, and EV policies to generate fresh content ideas.
· Maintain consistency in brand tone, voice, and messaging across all communication channels.
· Create storytelling content such as case studies, customer success stories, and proposal documents.
· Track content performance metrics and continuously optimize for higher engagement and conversions.
Qualifications & Skills
· Bachelor's degree in English, Communications, Journalism, Marketing, or related field.
· 1–3 years of professional content writing experience (preferably in technology, sustainability, or mobility sectors).
· Strong command over English with excellent writing, editing, and proofreading skills.
· Familiarity with SEO best practices and keyword optimization.
· Experience writing for digital platforms (social media, websites, blogs, and e-commerce listings).
· Basic understanding of Google Ads, Meta Ads, and digital marketing.
· Creative mindset with the ability to adapt writing style for different audiences and channels.
· Prior knowledge of the EV/clean energy sector will be an added advantage.
What We Offer
· Opportunity to contribute to India's EV revolution with a high-impact startup.
· Exposure to end-to-end content strategy across multiple digital platforms.
· Collaborative, innovative, and growth-oriented work environment.
· Competitive compensation with performance-based incentives.
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