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Junior Copywriter
2 weeks ago
- Job Purpose:
The Junior Copywriter is responsible for maintaining position in the market by contributing to:
● Success of the assigned client account by providing clutter-breaking brand strategy and
effective execution of the strategy
● Acquisition of new client accounts by providing clutter-breaking brand strategy during pitches
● Creation of innovative, creative solutions across platforms
● Smooth inter-department collaboration
Role Responsibilities & Deliverables:
- Strategic
● Work with content partners to generate new concepts and opportunities
● Create case studies along with the Account Management team to be used for award
entries, partnerships and pitches
- Communication & Coordination:
● Attend mid-size campaign briefs by the Account Management team
● Meet clients every fortnight to understand clients satisfaction with creative strategy
and execution and build relationship
- Creative Strategy:
● Decode briefs along with the account management team
● Brand strategy & execution plan basis the decoded client brief for campaigns
● Brand strategy for new client pitches
● Pitch mid-size campaigns to clients along with the Account Management team
● Experiment with new content formats that can be utilized for client pitches, client
briefs and new partnerships
● Search for new trends and insights that can be utilized for client pitches, client briefs
and new partnerships
- Creative Execution:
● Create contextual, innovative content
- ● Collaborate with functional teams for executing client briefs
- ● Work closely with arts & graphics, video and production teams to co-create content
