Junior Copywriter
3 days ago
Lxme is a leading financial services platform in India, committed to revolutionizing the way women manage and grow their finances. We are on a mission to provide innovative and accessible financial solutions to our women audience, leveraging cutting-edge technology and a customer-centric approach.
Key Responsibilities:
- Develop and execute high-quality, conversion-driven copy for digital campaigns, social media, website content, email marketing, and paid ads.
- Collaborate with designers, strategists, and marketing teams to create compelling brand storytelling.
- Simplify complex financial concepts into engaging and digestible content for a broad audience.
- Oversee content strategy, ensuring alignment with brand objectives and user engagement goals.
- Optimize copy for SEO, performance marketing, and user experience.
- Stay updated on industry trends, consumer behavior, and best practices in digital content.
Required Skills & Experience:
- Minimum 1-3 years of experience in copywriting, content strategy, or a similar role within an advertising agency.
- Proven ability to craft impactful digital-first content across multiple formats (social media, ads, blogs, UX copy, etc.).
- Strong understanding of personal finance and ability to translate financial concepts into user-friendly content.
- Ability to balance creativity with data-driven decision-making.
- Excellent communication and collaboration skills
Preferred Qualifications:
- Experience in fintech, financial services, or women-focused platforms.
- Exposure to UX writing and microcopy development.
- Strong portfolio showcasing diverse digital content.
Why Join Us?
- Work with a purpose-driven brand empowering women financially.
- Be part of a collaborative, high-energy team that values creativity and innovation.
- Growth opportunities in a fast-paced digital ecosystem.
- Competitive compensation and benefits.
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