Communication Lead

Key Responsibilities

• Strategic Communication Planning & Implementation
• Develop an overarching communications strategy aligned with their goals and objectives.
• Implement the overarching communications strategy into actionable plans and tactics.
• Analyze market trends, audience insights, and organizational priorities to create a comprehensive plan that drives impact.
• Develop detailed communication plans for specific campaigns, initiatives, or projects under the gamut and oversee their execution.
• Oversee content creation efforts and collaborate with content creators, copywriters, designers, and videographers to produce high-quality content for various channels.
• Closely monitor performance metrics, analyze data insights, and solicit feedback to drive continuous improvement and optimization of communication efforts.
• Manage the communications budget, allocating resources effectively to support various initiatives and campaigns.

Leadership and Management

• Enable and support a culture of innovation, collaboration, and accountability within the team.
• Provide leadership to the communications team, setting clear goals, systems, and processes that help optimize team productivity and performance.
• Guide the team toward achieving departmental and organizational objectives through effective communication and innovation.
• Strengthen and support their collaborative and inclusive work culture where team members can thrive.
• Supervise the day-to-day activities of the communications team, providing guidance, support, and feedback to ensure tasks are completed effectively and efficiently.

Stakeholder Engagement

• Oversee stakeholder engagement initiatives, building and maintaining relationships with artisans, employees, donors, partners, and community members.
• Enhance reputation and impact through effective communication and relationship management.

External Relations

• Serve as the primary point of contact for media communication, public events, and industry forums.
• Cultivate relationships with media outlets, influencers, and partners to amplify the Foundation's message and reach.
• Represent the organization in certain settings as delegated by the founders

Must-Have Qualifications

• Bachelor's degree in communications, marketing, public relations, or a related field.
• Master's degree preferred.
• Minimum of 12 years of experience in communications, with at least 7 years in a leadership role.
• Proven track record of developing and executing successful communications strategies that drive impact and engagement.
• Strong leadership and management skills, with the ability to inspire and motivate a team towards achieving goals.
• Excellent interpersonal and communication skills, with the ability to build and maintain relationships with diverse stakeholders. 
• Strategic thinker with a data-driven approach to decision-making and problem- solving.
• Expertise in analytics, SEO, and other relevant technical skills to effectively track and optimize communication performance.
• Experience in budget management and performance monitoring.
• Proficiency in English and Hindi; proficiency in other languages spoken in rural areas of India is a plus.

Good to Have Qualifications

• Deep understanding of the social and economic challenges faced by rural communities and driven by a desire to contribute to their upliftment
• Passion for social impact and commitment to making a meaningful difference
• Past experience in driving positive change in rural communities through effective communication strategies.