Digital Marketing Specialist

2 days ago

Vadodara, Gujarat, India Dapton Consultancy Services Full time

Job Summary:

We are seeking a creative, results-driven Digital Marketing Specialist to plan, manage and grow our brand presence online. The ideal candidate will have hands-on experience across Strategy building for multiple digital channels and a strong ability to design and execute innovative digital marketing campaign that drive brand awareness, client engagement, lead generation and business growth.

Key Responsibilities:

  • Strategy deign, Plan, Execute, and manage digital marketing (SEO, AEO, GEO, SMM) across platforms (Google Ads, LinkedIn, SEO, Email Marketing, etc.)
  • Manage and optimize company websites pages, and SEO/SEM strategies for improvement relevant.
  • Monitor, analyse, and report on key metrics to measure campaign success (SERP, ROI, CPL, CTR, etc.).
  • Create engaging, high-quality digital content including graphics, videos, and written copy.
  • Plan and execute brand awareness and generate leads.
  • Conduct market research to identify trends, insights, and new opportunities.
  • Collaborate with internal teams (Management, Sales) to align marketing strategies as per business objective.
  • Stay updated with the latest trends and best practices in digital marketing world and relevant technologies.

Required Qualifications and Skills:

·     Bachelor's degree in Marketing, Business, Communications, or a related field.

·     2–3 years of proven experience in a digital marketing role.

·     Proficiency in digital marketing tools like AEO, GEO, Google Analytics, GSC, GTM, SEO tools (SEMRush, Ahrefs, Moz), HubSpot, and social media ad managers.

·     Solid understanding of SEO, AEO, GEO, SMM, email marketing, and social media platforms.

·     Strong copywriting, content creation, and visual storytelling skills.

·     Excellent analytical skills and attention to detail.

·     Ability to manage multiple projects simultaneously and meet deadlines.

Preferred Qualifications:

·     Certification in Google Ads, Facebook Blueprint, HubSpot, or similar.

·     Experience with marketing automation platforms (HubSpot, Marketo, Mailchimp).

·     Basic knowledge of HTML, CSS, and WordPress is a plus.

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