Digital Marketing Specialist

1 week ago

Kukatpally Hyderabad Telangana, India Innomatics Research Labs Full time ₹ 5,00,000 - ₹ 9,00,000 per year

Responsibilities

  • Developing and implementing comprehensive digital marketing programs across all digital channels including web, SEO/SEM, database marketing,email, social media and display advertising campaigns, in line with brand plans and business priorities
  • Working with content marketing and design teams to create suitable content for each stage of a customer's digital journey
  • Reviewing and optimizing the design and content of all online assets including the company website and social media pages
  • Planning and controlling of the digital marketing budget and spend by allocating budgets to different channels
  • Using A/B testing to optimize digital marketing performance
  • Analyzing the results and effectiveness of campaigns to deliver actionable
  • insights and recommendations and generating monthly reports on the digital marketing portfolio
  • Working on Search Engine Optimization and app store optimization
  • Regularly monitoring user analytics and using these insights to drive strategies to secure downloads and improve customer engagement
  • Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders
  • Expert in Google Analytics and Adobe Analytics.

Requirements

  • Experience in Google AdWords with minimum 3 Years
  • Search Engine Optimization
  • Search Engine Marketing
  • Social Media Marketing
  • Website Design
  • Brand Storytelling
  • Excellent Communication Skills
  • End to End Campaign management (Example - Bidding Stratergy, Keyword Optimization, Lead Generation, CRM, etc.)

Job Location: Hyderabad

Job Type: Full-time

Pay: ₹500, ₹900,000.00 per year

Benefits:

  • Health insurance
  • Provident Fund

Application Question(s):

  • How many years of experience you have in Google AdWords?
  • How many years of experience you have in SMM?
  • How many years of experience you have in SEO?
  • How many years of experience you have in SEM?

Education:

  • Bachelor's (Required)

Experience:

  • Digital marketing: 3 years (Required)

Work Location: In person

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