GenAI Senior Copywriter

1 week ago

India Remote Brandtech+ Full time

Brandtech+ (formerly known as OLIVER+) is a global team of creative thinkers, tech-savvy trendsetters, and production pros specialising in film, CGI, automation, AI, motion design, and digital/print content. We partner with over 300 clients in 40+ countries and counting. Our focus is to connect clients with high-quality solutions, talent and ambitious opportunities worldwide.  

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Senior Gen AI eCommerce Beauty Copywriter 

Location: India - Remote working until further notice 

A Little Bit About the Role and Team: 

As a Senior Gen AI eCommerce Beauty Copywriter, you will be an integral part of the team. You will need to combine your deep understanding of the trends and concerns inherent to the Beauty industry with a varied skillset that will include copywriting, investigative research, conceptual thinking, and copy tweaking to meet e-retailer requirements. The role will involve crafting premium copywriting for digital/web, with a focus on e-commerce content: you'll help our client's premium brands fit their tone of voice to this landscape and advise on content that'll powerfully connect with customers. 

To do this you'll need to be an experienced storyteller, able to adopt our proprietary Gen AI copy agent tools to draft, refine, and tweak e-commerce copy, mainly product descriptions, ensuring brand tone of voice, style, and SEO are at the core.  

What you will be doing: 

Draft, research, and tweak product detail page (PDP) content in British English Using existing above-the-fold asset copy and product descriptions, craft compelling and e-commerce driven below-the-fold (A+) copy content for various haircare and skincare products. Repurpose existing copy to fit various e-retailer platforms.  Enrich existing product information to suit the needs of other major e-retailers and serve as a master copy for localisation (translation/transcreation into other languages). Work closely with clients to create strong concepts from initial briefing through to execution.  Set tone and drive copy excellence, working closely with the Associate Creative Director, Transcreation Lead and Project Managers. Maintain a high awareness of relevant trending topics and news to identify content opportunities.  Be responsible for working with internal teams to gather input and validate the content.  Ensure consistency and quality across all written content.  Present and articulate concepts to clients. 

Your background: 

5 - 7 years' experience in an advertising agency/consultancy. Strong experience writing for digital and social media in crafting e-commerce materials and digital/social media content. SEO writing skills. Must be comfortable creating content with SEO in mind.  A background in or strong understanding and interest in beauty/cosmetics/luxury/skincare/haircare. Experience managing your own workload to meet strict deadlines and ability to work comfortably with shifting priorities.  A thorough understanding of the language and needs inherent to writing for beauty brands. A powerful grasp of how content can play out across multiple mediums.  Able to use data and insight to inform creative ideas.  A flair for words, curiosity, creativity, and ambition. The ability to think conceptually when needed. Experience working as part of a traditional creative team (designer and copywriter) would be helpful.  Demonstrated ability to combine and translate complex material from different sources and contexts into stories and content that engage and resonate with target audiences.  Confident presenting and communicating clearly to other team members and clients. Collaborative attitude to work well in a partnership with an Art Director / Designer, to conceptualise & elevate ideas 

Our values shape everything we do: 

Be Ambitious to succeed   

Be Imaginative to push the boundaries of what's possible   

Be Inspirational to do groundbreaking work   

Be always learning and listening to understand   

Be Results-focused  to exceed expectations   

Be actively pro-inclusive and anti-racist across our community, clients and creations   
 

Brandtech+, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.   

Brandtech+ has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.'

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