Digital Marketing Executive

3 days ago

Noida, Uttar Pradesh, India Maxforce Services Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Digital Marketing Executive - Meta Ads Specialist

Company: Maxforce IT Solution

Location: Noida

Experience: Minimum 2+ Years of Proven Experience

Job Overview

Maxforce IT Solution is seeking a highly analytical and results-driven Digital Marketing Executive to specialize in Meta Ads (Facebook and Instagram). This role is based in our Noida office.

The primary focus of this position is to execute, manage, and scale paid social campaigns that are explicitly designed to drive high-value outcomes, primarily Lead Generation and maximizing Return on Ad Spend (ROAS). If you are passionate about performance marketing and can translate data into successful campaign strategies, we want to hear from you.

Key Responsibilities

  • Campaign Lifecycle Management: Plan, set up, and execute end-to-end performance-focused advertising campaigns across the Meta ecosystem (Facebook, Instagram, Audience Network) using the Meta Ads Manager.
  • Optimization & Budgeting: Continuously monitor and analyze campaign performance metrics (CTR, CPC, CPA, ROAS, CPL) and perform daily optimizations, bid adjustments, and budget pacing to ensure KPIs are met efficiently.
  • Audience Strategy: Develop sophisticated audience targeting plans, including creating and refining Custom Audiences, Lookalike Audiences, and retargeting pools to ensure maximum relevance and scalability.
  • A/B Testing: Systematically design and implement rigorous A/B tests for ad creatives, copy, placements, and audience segments to identify winners and continuously improve conversion rates.
  • Tracking & Data Integrity: Manage and troubleshoot the implementation of the Meta Pixel and Conversion API (CAPI) to ensure accurate tracking, reporting, and proper attribution of all campaign activities.
  • Reporting & Insights: Generate comprehensive weekly and monthly performance reports, providing clear, actionable insights and strategic recommendations to stakeholders.
  • Creative Collaboration: Coordinate effectively with the internal content and design teams to guide the creation of high-converting ad creatives and compelling copy.

Required Skills & Qualifications

  • Minimum 2 + years of verifiable, hands-on experience managing and optimizing Meta/Facebook and Instagram ad campaigns.
  • Expert proficiency in using Meta Ads Manager, Meta Business Suite, and related performance tools.
  • A strong analytical mindset with a proven ability to interpret data and make data-driven decisions under pressure.
  • Deep understanding of performance marketing principles, funnels, and conversion attribution.
  • Familiarity with tracking tools like Google Analytics and Google Tag Manager is a plus.

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