Marketing Specialist, Global Business Sales

Global Sales Strategy & Operations (GSSO) is the team that helps shape Gartner's mission-critical sales priorities and works with sales leaders to drive tactical and analytical insights. As an associate on the GSSO team, you'll be at the forefront of the ongoing transformation of Gartner's sales force, which delivers approximately $4.9B in annual revenue and is working to drive sustained double-digit growth. You will partner with business leaders across Gartner to support a global sales force comprised of more than 5,000 associates who sell to every major function, industry and market sector around the world.

About the role: 

The Marketing Specialist will join the Global Marketing team in GSSO. The Global Marketing team is focused on driving topline revenue and increasing seller productivity. The team designs marketing programs to help prospective customers understand how Gartner's insights, advice, and tools can help them achieve the mission-critical priorities that drive organisational performance. The team accelerates sales activity by attracting, engaging and converting prospects through the delivery of compelling Gartner insights and experiences across the buyer journey. 

We're looking for a B2B Marketing Specialist to work within the Gartner Global Marketing Team, supporting marketing efforts for aligned sales regions as well as global marketing initiatives. The Marketing Specialist will be a key contributor to the ongoing growth and success of Gartner by supporting the execution of lead generation campaigns for the Global Business Sales (GBS) Marketing practice with a specific focus on the Marketing & Sales function/role. He/she will work closely with a team of geographically dispersed Marketing leaders to execute scalable, globally consistent marketing practices.

What you will do:

• Drive measurable marketing lead volume for Sales by executing integrated marketing campaigns, enhancing sales enablement materials, increasing social media engagement, and delivering insightful campaign reports and analyses.

• Create impactful content that significantly boosts lead generation across multiple channels, including website, email, and social media, ensuring alignment with strategic marketing goals.

• Optimize email marketing campaign performance by developing engaging content, implementing precise campaign tracking, and collaborating effectively with the email deployment team to maximize reach and conversion rates.

• Enhance public website visibility and traffic by writing and refining content with a strategic focus on SEO, aiming for top search engine rankings and increased organic traffic.

• Craft persuasive ad copy for paid social media campaigns, such as LinkedIn Sponsored Updates and SEM ads, to achieve high click-through rates and conversion metrics.

• Produce high-quality marketing collateral and develop sales enablement materials that empower sales teams to engage authentically and successfully with target segments, ultimately driving revenue growth.

• Collaborate with marketing leaders in the US and Europe to refine messaging and product offerings, ensuring alignment with market demands and enhancing competitive positioning.

• Foster cross-functional collaboration across business lines and with colleagues in Gurgaon to integrate innovative marketing ideas and activities, maximizing impact and efficiency.

• Analyze marketing performance through metrics and analytics, providing actionable insights and recommendations to refine marketing strategies and achieve superior results.

• Coordinate proactively with marketing partners (Centres of Excellence) across the organization to create effective marketing assets and digital campaigns, driving consistency and excellence in execution.

What you will need:

• BS/BA degree or MBA degree on marketing or related field

• A minimum of 2-3 years of relevant marketing experience in a B2B environment ideally with experience in a service or solutions-oriented businesses or technology

• Proven experience supporting the development of successful integrated marketing or demand generation programs.

• Project management, communication, analytical and interpersonal skills 

• Ability to define problems, collect data, establish facts, and draw valid conclusions.

• An entrepreneurial orientation with the ability to apply creative approaches to marketing innovative products.

• Strong analytical and communications skills

• This individual must be adaptable, persuasive, tenacious, and perceptive and be able to execute a well-developed plan.  

• Ability to be flexible and work effectively in a collaborative fast-paced, fast-changing environment. 

• Proficient with MS Office (Excel and PowerPoint)

Systems experience (Beneficial but not compulsory):

• Eloqua

• Adobe Experience Manager

• LinkedIn Campaign Manager

• Google Analytics

• PowerBI

• Salesforce

• SalesLoft

What you will get: 

• Competitive salary, generous paid time off policy and more

• India: Group Medical Insurance, Parental Leave, Employee Assistance Program (EAP)

• Collaborative, team-oriented culture that embraces diversity

• Professional development and unlimited growth opportunities

Who are we? 

At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we've grown to more than 21,000 associates globally who support ~14,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That's why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work? 

Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

What do we offer? 

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers. 

In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.

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