Creative Strategist

2 days ago

Gurgaon, Haryana, India Minimal Tweaks Full time ₹ 5,00,000 - ₹ 8,00,000 per year

Location :

Unitech Cyberpark, Sector 39, Gurugram, Haryana

Work Mode :

On-site, Full Time

Experience :

2-3 years

Responsibilities:

  • Marketing Strategy Development:

Conceptualize and implement innovative marketing strategies that align with the visual and verbal brand identity of brands.
- Client Insight & Analysis:

Interpret client briefs and objectives, identify key challenges, and establish clear success metrics of the marketing campaigns.
- Creative Ideation:

Develop compelling and trending marketing campaigns starting points, storytelling, and content formats aligned with the brand's positioning.
- Collaboration for Creative Direction:

Provide clear, actionable guidance to copywriters, designers, and editors to facilitate seamless execution of content deliverables.
- Market Intelligence:

Monitor emerging trends, evolving audience behaviors, and competitor activities to keep creative concepts fresh, relevant, and impactful.
- Brand Consistency:

Maintain a consistent tone, voice, and messaging style of brand across all digital platforms.
- Client Engagement & Escalations:

Present creative strategies, campaign concepts, and scripts persuasively to clients, while also managing client escalations with professionalism and timely resolution.
- Performance Optimization:

Leverage social media analytics and past campaign performance data to refine and enhance future creative initiatives.
- Creative Problem-Solving:

Adapt to feedback, resolve creative challenges, and collaborate effectively with internal teams to deliver high-quality outputs.
- Pitch Deck Development

: Design and structure persuasive pitch deck that effectively communicate the marketing campaign concepts and strategic recommendations to clients.
- Multi-Brand Management:

Experienced in handling multiple brands across diverse industries, with a clear understanding of their creative needs.
- Campaign Presentation:

Deliver end-to-end creative presentations for campaigns or scripts, articulating the narrative and creative vision.
- Integrated Coordination:

Liaise daily with Client Servicing teams, ensuring timely execution of deliverables from topical brand posts to marketing campaigns.
- AI Generalist:

Utilize AI-powered tools wherever needed in the process to boost campaign efficiency and creativity.
- Quality Assurance:

Review content and creative deliverables thoroughly to ensure accuracy, consistency, and alignment with brand guidelines before final release.

Benefits

  • Freedom to Experiment:

Your ideas will get space to grow.
- No-Questions-Asked Leaves:

We value trust and accountability.
- A Celebratory Culture:

We work hard and celebrate harder.
- Impactful Work:

Get hands-on with real-time projects for well-known brands.
- Growth Investment:

We commit time, resources, and mentorship to help you level up.

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