Digital Marketing Associate

6 days ago

Ahmedabad, Gujarat, India PIXSTER STUDIO Full time US$ 40,000 - US$ 80,000 per year

Role Overview

As a
Digital Marketing Associate
, you will work closely with the Product, Content, and Growth teams to support the end-to-end execution of marketing campaigns for our mobile and digital products. From campaign planning to performance analysis, this role offers hands-on exposure across various facets of digital marketing.

This is an
entry-level role
designed for high-potential candidates with strong communication, research, and organizational skills, and a genuine interest in mobile technology, digital media, and marketing strategy.

What You'll Do

Campaign Execution & Channel Management

  • Assist in planning and executing digital campaigns across platforms (Google, Meta, ASO, SEO, Influencer, etc.)
  • Collaborate with content and design teams to create performance-driven creatives
  • Monitor ad spends, ROI, and performance across channels

Content & Copywriting

  • Write compelling ad copies, social media posts, emailers, and push notifications
  • Support A/B testing for headlines, CTAs, landing page copy, and visuals
  • Contribute to organic marketing efforts through SEO blogs, app store descriptions, etc.

Analytics & Optimization

  • Track campaign metrics and user behavior using dashboards (e.g., Google Analytics, Mixpanel)
  • Assist in identifying drop-offs, trends, and growth opportunities
  • Run small-scale experiments to improve reach, engagement, and conversion

Market Research & Insights

  • Conduct competitive benchmarking for digital presence and campaign strategy
  • Assist in collecting and synthesizing audience insights and persona profiles
  • Monitor trends in mobile apps, digital content, and marketing innovations

Collaboration & Support

  • Coordinate with internal stakeholders for timely campaign execution
  • Create internal decks, summaries, and marketing playbooks for ongoing learning and enablement
  • Maintain documentation for experiments, templates, and best practices

What We're Looking For

  • 0–1 years of work experience in digital marketing, content, product, or related roles
  • Excellent written and verbal communication skills
  • Strong curiosity about mobile apps, consumer tech, and internet trends
  • Basic comfort with analyzing data using tools like Google Sheets or dashboards
  • Organized, proactive, and comfortable juggling multiple tasks
  • A learning mindset and the initiative to thrive in a fast-paced environment

Bonus Points For

  • Any internship or project in digital marketing, growth, or content
  • Familiarity with tools like Google Ads, Meta Ads, Canva, Notion.
  • Experience creating marketing content or managing social media pages
  • A portfolio of personal projects, campaigns, blogs, or social content

What You'll Gain

  • First-hand exposure to real-world digital marketing campaigns
  • Opportunities to take ownership of mini-projects and grow quickly
  • Mentorship from experienced marketing and product leaders
  • Access to tools and platforms used by top marketing teams

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