Marketing Executive

18 hours ago

Pune, Maharashtra, India EmbarkingOnVoyage Digital Solutions Pvt. Ltd. Full time ₹ 5,00,000 - ₹ 12,00,000 per year

Job Title: Marketing Executive

Location: Baner, Pune

Work Mode: Work from Office

Experience: 2–3 Years

About the Role

We are looking for a dynamic Marketing Executive to join our team and drive brand visibility, lead generation, and digital presence for our IT services. The ideal candidate should have hands-on experience in digital marketing, social media management, SEO, and IT service marketing, with the ability to create and execute effective campaigns.

A background in IT services or product engineering services is mandatory, with an understanding of international market dynamics, specifically targeting Germany, Netherlands, Belgium, Luxembourg, the UK, and India.

Key Responsibilities
  • Plan and execute digital marketing campaigns across SEO, SEM, email marketing, and social media platforms.
  • Manage and grow the company's presence on LinkedIn, Instagram, and Facebook.
  • Generate and nurture B2B leads using CRM and automation tools.
  • Develop engaging content for blogs, case studies, newsletters, and presentations.
  • Conduct market research and competitor analysis to identify trends and opportunities.
  • Measure, track, and report campaign performance using analytics tools (Google Analytics, SEMrush, etc.).
  • Create and manage marketing collateral (brochures, decks, proposals) to support the sales team.
  • Collaborate with the business development and technical teams to align marketing strategies with company goals.
  • Participate in planning and executing webinars, events, and IT industry expos.
Required Skills & Qualifications
  • Bachelor's degree in Marketing, Business, or a related field.
  • 2–3 years of experience in digital marketing, preferably in the IT services industry.
  • Proficiency in SEO, SEM, and social media marketing.
  • Hands-on experience with tools like Google Analytics, Search Console, SEMrush, Ahrefs, HubSpot, or Zoho CRM.
  • Strong communication, content writing, and presentation skills.
  • Ability to multitask and manage multiple campaigns simultaneously.
  • Creative thinking with an analytical approach to problem-solving.
  • Preferred background: Experience in IT services or product engineering services with exposure to European markets (Germany, Netherlands, Belgium, Luxembourg, UK) and India.

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