Hiring_Digital Marketing Specialist

6 days ago

Pune, Maharashtra, India Accion Labs Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Key Responsibilities

  • Digital Marketing & Campaign Management: Lead omnichannel campaigns, oversee automation and lead nurturing, optimize MQL to SAL transitions.
  • Content & Brand Management: Develop thought leadership, sales enablement, and campaign content. Ensure brand consistency.
  • Website Optimization: Own content strategy, UX improvements, and SEO initiatives. Lead website enhancements in coordination with tech teams.
  • Field Marketing & Events: Plan and execute events, trade shows, and webinars. Manage ROI-driven follow-up campaigns.
  • Analyst Relations: Build relationships with research firms, manage briefings, and utilize analyst insights for market positioning.
  • Reporting & Analytics: Maintain dashboards, track KPIs (ROMI, CPL, CAC), and implement A/B testing strategies.

Qualifications

  • Bachelors degree in Marketing or related field; MBA or Master's preferred
  • 10+ years B2B marketing experience in technology/professional services
  • Hands-on with HubSpot, Google Analytics, CMS (e.g., WordPress), and CRM platforms
  • Knowledge of ABM, GDPR, CAN-SPAM, and international campaign management
  • Strong leadership, analytical, and communication skills

Must-Have

  • Content development and brand management.
  • Marketing metrics, KPIs, and reporting.
  • Strong analytical skills using Google Analytics and CRM systems.
  • Strategic thinking with execution capability.
  • Project and budget management.
  • Data-driven decision making.

Good-to-Have

  • Experience with ABM (Account-Based Marketing) platforms.
  • Certifications in HubSpot, Google Analytics, or similar.
  • Knowledge of global campaign management.
  • Familiarity with compliance regulations (GDPR, CAN-SPAM).
  • Basic HTML/CSS and web development familiarity.

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