LinkedIn Demand Generation Associate

3 days ago

Navrangpura Ahmedabad Gujarat, India Confiance Business Solutions Inc. Full time ₹ 4,00,000 - ₹ 6,00,000 per year

Position: LinkedIn Demand Generation Specialist

Location: Ahmedabad

Experience: 3+ years

Department: Marketing & Growth

About the Role

We are looking for a LinkedIn Demand Generation Specialist to lead end-to-end campaign strategy, execution, and optimization focused on generating qualified B2B leads through LinkedIn. The ideal candidate is both strategic and hands-on — capable of building audience pipelines, optimizing campaign performance, and integrating LinkedIn efforts with our broader marketing and sales funnel.

Key Responsibilities

  • Develop and execute LinkedIn demand generation campaigns to drive SQLs, pipeline growth, and brand visibility.
  • Build and manage LinkedIn Ads campaigns (Sponsored Content, Message Ads, Conversation Ads, etc.) with performance tracking and A/B testing.
  • Identify, segment, and target ICPs using LinkedIn Sales Navigator and other prospecting tools.
  • Collaborate with the content and design teams to create compelling ad creatives, copy, and landing pages.
  • Track, measure, and report on campaign performance — CTR, CPC, conversion rate, CPL, and ROI.
  • Optimize campaigns based on data insights and coordinate with the sales team to ensure lead quality and alignment.
  • Manage and maintain LinkedIn retargeting and remarketing audiences.
  • Coordinate UTM tagging, conversion tracking, and CRM integration (HubSpot, Salesforce, or similar).
  • Stay updated on LinkedIn algorithm changes, ad formats, and targeting best practices.
  • Experiment with new campaign types, automation tools, and LinkedIn-native lead forms.

Required Skills & Qualifications

  • Proven experience (3+ years) in LinkedIn B2B lead generation or paid marketing.
  • Strong understanding of LinkedIn Campaign Manager, Sales Navigator, and Analytics.
  • Hands-on experience with LinkedIn Ads optimization, audience segmentation, and funnel-based targeting.
  • Familiarity with B2B SaaS, IT, or outsourcing services marketing preferred.
  • Analytical mindset with comfort in tools like GA4, HubSpot, or Power BI.
  • Excellent communication and copywriting skills.
  • Self-driven, detail-oriented, and result-focused.

Job Types: Full-time, Permanent

Pay: ₹30, ₹50,000.00 per month

Benefits:

  • Flexible schedule
  • Health insurance
  • Paid sick time
  • Paid time off
  • Provident Fund

Work Location: In person

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