Digital Market Expert

2 weeks ago

Mumbai, Maharashtra, India Capgemini Full time ₹ 15,00,000 - ₹ 25,00,000 per year
Job Description
  • As a digital marketer you will:
  • Advise on the effective channel strategy and digital tactics, and own their end-to-end delivery , using appropriate internal and external resources
  • Advise on a mix of content format based on objectives and target audience
  • Strategize for paid campaigns
  • Manage the flow of content through digital channels
  • Own the reporting of digital KPIs and deriving insights to drive improvements in future campaigns

  • Work closely with Capgemini's senior executives and opinion leaders

  • Provide excellent service to colleagues across the business, helping them to make the most of our digital capabilities and channels

  • Bring new ideas and thinking, and monitor the marketplace for upcoming trends in campaigns, formats, and technologies, to keep adding value
  • Play an active role in the team, contributing insights and best practice
Job Responsibilities
  • Experience in digital/social marketing/communications – strategy, planning, execution, analytics, and evaluation
  • Strong working knowledge and experience of digital tools and channels, and content formats.
  • Good knowledge of content marketing focused on creating, publishing, and distributing content on social channels.
  • Hands on experience in content creation for digital channels
  • Good understanding of social & digital trends in the space of Online Reputation Management, Channel Management, channel analytics and digital campaign management
  • Hands on knowledge of digital and social tools like Hootsuite, Google Analytics, LinkedIn campaign manager, UTM builders
  • Strong understanding of LinkedIn campaign manager, , Google ads, Facebook ads
  • Interest in technology and innovation topics
  • Track record, either in-house or for an agency, consulting customers to understand objectives and, in response, planning activities and execution
  • Ability to manage multiple projects across teams and geographies, to deliver under pressure to tight deadlines, quality and cost - and adapt to changing priorities
Experience/Skills/Qualification
  • At least 7 - 9 years' experience in digital and social media marketing

  • Understanding of B2B Sales processes

  • Experience in social advocacy tools like Sociabble

  • Good experience across program management; strategic planning; customer interaction management
  • Has worked in a global environment with a sound application of cultural sensitivity
  • Proven experience in increasing operations efficiency & service delivery through process improvements, automation, team building and people management skills
  • Has been able to bring innovative solutions to challenges, as well as act and produce desired outcomes with limited direction
  • Demonstrated strong relationship building, communication, and influencing skills

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