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Creative Head

2 weeks ago

Chennai, Tamil Nadu, India SITU Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About the Role

We are looking for a highly 
creative, self-driven, and trend-savvy Creative Head
 to lead SITU's design and content direction. This is not just a graphic design role—it's about 
bringing stories to life visually
 and building the brand's identity across social media, campaigns, and customer touchpoints.

You will work closely with the founder & marketing team, but also be independent enough to 
ideate, execute, and deliver
 end-to-end content without constant supervision.

Key Responsibilities

  • Design & Branding:
     Create high-quality graphics, reels, product creatives, lookbooks, and campaigns aligned with SITU's modern & minimal brand aesthetic.
  • Social Media Content:
     Plan, script, shoot, and edit short-form content (Reels, Shorts, Stories, Edits) that resonates with Gen Z + Millennial women.
  • Trend Spotting:
     Stay up to date with the latest social media trends, viral formats, and content styles and adapt them for the brand.
  • Video Editing:
     Strong expertise in editing apps (CapCut, VN, Premiere Pro, After Effects, Final Cut, etc.) and photo tools (Photoshop, Illustrator, Canva, Lightroom, etc.).
  • Creative Strategy:
     Work with the marketing team to brainstorm campaign ideas, content calendars, and seasonal drops.
  • Photography & Styling:
     Assist in shoots (studio + lifestyle), suggest styling ideas, capture behind-the-scenes, and create mood boards.
  • Storytelling:
     Convert product features into 
    engaging narratives
     through content—problem/solution reels, styling tips, and lifestyle storytelling.
  • Independent Execution:
     Own the process from 
    concept → shoot → edit → publish-ready content
    .
  • Brand Growth:
     Experiment with new content formats that increase reach, engagement, and conversions.

Preferred Skills & Qualities

  • Strong portfolio of 
    social media-first content
     (Instagram reels, YouTube Shorts style edits).
  • Excellent sense of 
    aesthetics, typography, color, and layout.
  • Knowledge of 
    fashion/retail trends
     and how to market them online.
  • Ability to 
    ideate scripts, captions, and hooks
     for engaging short-form videos.
  • Skilled in both 
    graphic design + video editing
    .
  • Photography and basic cinematography skills (using DSLR/iPhone).
  • Proactive, independent, and 
    hungry to experiment with new ideas
    .
  • Understanding of 
    analytics
     (what content works, why it works, how to repeat it).
  • Strong time management—can juggle multiple projects with tight deadlines.

Bonus Skills (Good to Have):

  • Motion graphics/animation (After Effects).
  • Experience in fashion branding & e-commerce creatives.
  • Knowledge of Shopify content requirements.
  • Copywriting for hooks, ads & captions.

What We Offer

  • A 
    creative playground
     to experiment and build a fashion brand from scratch.
  • Freedom to pitch and execute your ideas.
  • Collaborative, growth-oriented environment.